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November 9, 2021 50 min

Welcome to The Modern Independent -- a podcast dedicated to inspiring, equipping, and empowering top independent workers to supercharge their careers and lives.

Today, I’m excited to be joined by Cat Coffrin. Cat is a strategic consultant who helps leaders and businesses illuminate the meaning in their work so they can amplify their impact in the world. Cat helps guide clients to elevate their brand strategy in a way that is authentic, ownable, and differentiated, so they can connect with target audiences in an impactful and meaningful way.

Cat is a graduate of IndeCollective and also leads our members through a workshop series on building your personal brand. She helps our members understand that when you clearly articulate your why and then activate it through your brand you more consistently attract and close the right consulting engagements to meaningfully grow your impact and income.

In today’s episode, we’re going to cover a host of topics including:

  • Why personal branding is something that is mission-critical for everyone, not just thought leaders.

  • The key building blocks of an effective brand.

  • And then we’ll conclude by unpacking Cat’s 3 Ps framework. This framework is dedicated to helping everyone that uses it find their spark and stand out from the crowd. 

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