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October 9, 2024 40 mins
In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value. The conversation covers Colin's recent blog post on top conferences for fall 2024, the evolution of conference dynamics post-COVID, and practical advice for providers and vendors on how to select and leverage conference experiences effectively. Colin shares insights on connecting with people, organizing successful events, and measuring ROI, making it a must-listen for anyone involved in the healthcare industry. 00:00 Introduction and Welcome 02:18 Discussing the Nine Must-Attend Conferences for Fall 2024 04:40 Advice for Providers on Choosing Conferences 07:05 The Evolution of Conferences Post-COVID 11:08 Strategies for Vendors to Stand Out at Conferences 17:45 Maximizing Conference Value for Attendees and Vendors 18:47 Maximizing Conference Meetings 19:44 The Value of Evening Events 21:47 Creating Memorable Experiences 24:23 Measuring Conference Success 29:08 Networking Tips for Introverts 31:14 Emerging Trends in Conferences 33:52 Conclusion and Contact Information Learn more about your ad choices. Visit megaphone.fm/adchoices
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