The Move in Marketing Through a Healthcare Crisis with Amy Comeau

Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic. Key themes include the evolution from traditional to data-driven marketing, fostering a resilient team, leadership and empathy in crisis, and managing mental health. Learn about Amy's leadership strategies, the impact of the pandemic, and the importance of human connection and self-care. The episode also highlights her journey of writing her book inspired by her experiences during the pandemic. 00:00 The Unexpected Call: Handling the Ebola Crisis 01:14 Introducing Amy Comeau: A Journey Through Healthcare Marketing 04:06 From Opera to Healthcare: Amy's Career Transition 05:16 Navigating Challenges: From 9/11 to Emory Healthcare 13:53 Building a Data-Driven Marketing Team 25:59 The Onset of COVID-19: Early Days and Initial Reactions 36:31 Leadership Reflections During Crisis 36:59 Addressing Social Unrest and Team Diversity 40:07 Empathy in Leadership 42:49 Navigating Pandemic Challenges as a Parent 46:46 Healthcare Marketing Evolution 53:53 Personal Struggles and Mental Health 01:04:39 Hybrid Work and Future of Marketing 01:07:45 Final Thoughts and Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices