On this Episode of The Plant Movement Podcast, host Willie Rodriguez welcomes Efrain Santos, the 25-year-old founder of Keyscape Landscape and Design, whose journey from job site translator to high-end landscape contractor is nothing short of inspiring. Starting at just 16, Efrain was managing his uncle’s landscape job sites and learning pricing, sourcing, and client communication firsthand. After gaining turf experience with Hellas in Texas including work on SoFi Stadium—Efrain returned to Florida and flipped the switch from employee to entrepreneur at age 21, launching his own business armed with hustle, YouTube tutorials, and a podcast by Keith Kalfas. Now based in the Florida Keys and Miami, Efrain shares how he evolved from fixing a single irrigation head to leading large-scale, detail-driven projects that include lighting, irrigation, hardscaping, and pergolas. We dive into his growth strategies, from leveraging Instagram and
video ads to embracing tech like drones and ChatGPT for project visualization and education. Efrain also discusses why his Tesla is more than a car—it's a mobile office, branding tool, and efficiency booster.
Throughout this episode, Efrain gets real about the challenges of earning respect as a young boss, building a brand, and balancing craftsmanship with speed. He emphasizes customer experience, clear communication, and high-quality complementary services as the keys to success in the high-end landscaping market. This episode is packed with practical advice for young entrepreneurs, insights on marketing that works, and a glimpse into the future of tech in landscaping—from 3D-printed designs to drone
measurements.
🎙 Want to be featured on the podcast? DM us on Instagram @theplantmovementpodcast.
🌿 Nurseries, landscapers, and tech innovators welcome!
KEYSCAPE LANDSCAPE
Email: info@keyscape.com
Call: (786) 618-0369
Web: https://www.keyscapelandscape.com
Follow IG: https://www.instagram.com/keyscapelandscape
The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast
A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery
The Nursery Growers
Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com
Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics
Directed and Produced by Eddie EVDNT Gonzalez
Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.
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