On this episode of The Plant Movement Podcast, we sit down with Leigh Judy, Chief Operating Officer (COO) and VP of Sales & Marketing at Betrock Information Systems, Inc., to delve into the fascinating history and evolution of the PlantFinder magazine. Originally launched in 1975 by a visionary group of South Florida nurserymen, and later edited by Irv Betrock, this small trade publication grew alongside the booming nursery industry of the 1970s.
Leigh shares insights on how PlantFinder became an essential wholesale guide for foliage, ornamental plants, and allied supplies, featuring over 36,000 meticulously updated listings. We explore Betrock’s journey from print to digital with platforms like PlantFinder.com and PlantSearch.com, making their resources accessible to professionals nationwide.
Join us as we discuss Leigh’s pivotal roles at the company, marketing strategies, customer engagement, and innovations that have shaped PlantFinder’s success. We also touch on the importance of community and collaboration, the future of the nursery industry, and the exciting opportunities for the next generation of plant enthusiasts. Whether you're a seasoned professional or new to the industry, this episode offers valuable perspectives on the past, present, and future of plant sourcing and marketing.
Plant Finder
Call: 954-981-2821
Email: info@betrocks.com
IG: www.instagram.com/plantsearch
web: https://www.plantfinder.com/
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The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast
A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery
Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics
The Nursery Growers
Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com
Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this p
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