On this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Ara Flink, founder of Propagation Diaries, to explore the fast-growing world of houseplants, creativity, and innovation in plant care. Based in Atlanta, Georgia, Ara has built a thriving business around one key idea, houseplants deserve accessories that are as beautiful and functional as the plants themselves.
Originally from Costa Rica, Ara’s journey took an unexpected turn from medical school to plant entrepreneurship. After noticing a lack of stylish, high-quality supports for indoor plants, she began designing her own trellises—crafted from iridescent acrylic and locally manufactured in the U.S. Her creations quickly gained popularity, leading to the launch of PropagationDiaries.com, where she now sells trellises, plant care tools, and self-watering products that combine design with purpose.
In this inspiring conversation, Ara shares:
- How she transformed a creative idea into a successful product line supporting the houseplant community.
- Insights on scaling a small business, expanding into wholesale, and preparing for her debut at TPIE 2025.
- The challenges of eco-friendly packaging, manufacturing in the U.S., and managing operations with a small team.
- Why collaboration over competition could transform the plant industry.
- The future of the houseplant market and how live sales, influencers, and social media are reshaping it.
Ara’s story is a testament to passion, innovation, and persistence—showing how the plant community continues to evolve through creativity and connection.
📲 Explore her designs at PropagationDiaries.com
and follow her journey on Instagram @PropagationDiaries
.
🌱 Connect with Ara at TPIE 2025 or reach out to collaborate and grow together.
Propagation Diaries
Email: ara@propagationdiaries.com
Follow IG: https://www.instagram.com/propagationdiaries
The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast
A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery
The Nursery Growers
Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com
Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics
Directed and Produced by Eddie EVDNT Gonzalez
Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.
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