On this inspiring episode of The Plant Movement Podcast, we sit down with Jacqueline Costa, founder of The Farmer’s Daughter, a luxury garden lifestyle brand redefining what it means to live beautifully, both indoors and out.
Jacqueline comes from one of the most respected legacies in the Green Industry, her grandfather was the founder of Costa Farms, one of the largest horticultural growers in the world. Following in those footsteps, she has carved her own unique path, blending her family’s deep horticultural roots with her own background in fashion and design to create something truly original.
After earning her degree in Fashion Merchandising from Florida State University, Jacqueline began her career as a buyer for Burdines (now Macy’s). She later joined her father, Mike Costa, at Mike Costa Foliage and Costa Farms, where she managed key accounts such as IKEA—driving millions in plant sales and honing her eye for product design and trend forecasting.
Her journey took her across the globe to China, where she lived for over a decade establishing Costa’s buying office, developing planter collections, and raising her two children. When COVID brought her family back to the U.S., Jacqueline channeled her creative passion into launching The Farmer’s Daughter — a brand that fuses fashion, horticulture, and lifestyle into a single elevated experience.
Today, The Farmer’s Daughter offers luxury planters, curated garden accessories, and tailored apparel designed for women who live and love the garden life.
In this episode, we explore:
- The Costa family legacy and how it shaped Jacqueline’s entrepreneurial vision.
- How The Farmer’s Daughter is elevating the Green Industry through design, storytelling, and sustainability.
- The lessons learned from living abroad and developing global products.
- The influence of her father’s “hustle and heart” philosophy — and how she’s passing it forward.
- The intersection of fashion, gardening, and modern lifestyle, and what’s next for her expanding brand.
Jacqueline’s story is one of heritage, creativity, and evolution — proving that the next generation of growers can innovate while honoring their roots. Whether you’re in horticulture, design, or entrepreneurship, this episode will leave you inspired to grow your own movement.
Listen now to Episode 85 of The Plant Movement Podcast, available on all platforms.
Directed and Produced by Eddie EVDNT Gonzalez
The Farmers Daughter
Shop: https://thefarmersdaughter1.faire.com
Contact: 786-295-4600
Email: jackie@thefarmersdaughtertfd.com
IG: www.instagram.com/thefarmersdaughtertfd
web: https://thefarmersdaughtertfd.com/ordering-and-delivery/
The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast
A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
The Nursery Growers
Helping Nurseries Grow a Better Product
Call: 786-522-4942
Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By
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