November 2, 2023 • 66 mins
Jay Nachlis leads the podcasting and digital initiatives for Coleman Insights. Along with Steve Goldstein at Amplifi Media, they released "The New Rules of Podcasting" which was a deep dive into the behaviour of podcast consumers. Jay is kind enough to join us to talk about the findings. This is a study that was unveiled at Podcast Movement back in August, and has reverberated throughout the podcast an content creation community.
Do you have to have a video to accompany your podcast?
Do you have to have a video strategy?
Why is this happening?
In this episode you will hear why the study used the word "consume" instead of "listen" or "watch" to avoid bias in a study on podcast consumption; also consumer perceptions and brand research are lacking in the podcasting industry, despite abundant analytics. Jay acknowledges that there will always be subjectivity in how consumers view a podcast and its format, and that it's okay for there to be confusion, and that podcasts don't necessarily need to be in video format, and that it depends on the podcast and its subject matter. Jay also emphasized the importance of building brand awareness and perceived value through podcasting, rather than just relying on platform-specific metrics. Also Jay suggests that podcasters should consider wider distribution opportunities, such as YouTube, to reach a broader audience and increase brand visibility.
A transcription of this episode is here.
If you would like to know more about the study, reach out to Jay Nachlis at Coleman Insights or Steve Goldstein at Amplifi Media.
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This episode was recorded live. You can view the original recording here.
Check out more from the Superfriends below:
Johnny - Straight Up Podcasts
David - Boston Podcast Network
Jon - JAG In Detroit Podcasts
Catherine - Branch Out Programs
Matt- The Soundoff Podcast Network
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