A Playbook for Creating Community Through Marketing

Are you developing real relationships with your marketing efforts? Today, we’re diving into the unique world of Dan Crandall, Marketing Manager for Great Northern Mall, who’s mastered the art of building community and driving traffic – all while having a blast. 

Forget boring sales tactics; Dan’s approach is all about fun, connection, and a dash of unconventional creativity. Join us as we explore how he's beating online shopping, the secret sauce to his "no bad ideas" mantra, and how he brings a whole city into a mall. This isn’t just about marketing; it’s about building genuine connections.

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