Mastering Video Marketing: Mukul Lalchandani on Building Brand

In this episode, we dive deep with Mukul Lalchandani, founder of Undivided, a trailblazing real estate agency in New York City. Mukul shares how video marketing transformed his business, helped him stand out in a saturated market, and built lasting trust with his audience.

Discover his strategies for creating authentic, intelligent content that resonates with high-value clients, his journey to producing 52 videos in a year, and the importance of understanding your target audience's psyche. Learn actionable tips on:

• Why educating your audience is a game-changer
• The role of pre-production and planning in creating engaging content
• Transitioning from awareness to conversion in the content funnel
• Using analytics to refine your content strategy

Plus, hear Mukul’s inspiring origin story, why he believes in going digital-first, and his exciting vision for the future of video marketing in real estate. If you’ve ever wondered how to leverage video to grow your business, this episode is a must-listen!

🎧 Listen now to discover how Mukul is reshaping the way real estate professionals use video!

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