147. "Custom Conversations with Catharine O'Leary"

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Dawn talks with Catharine O'Leary. Catharine O'Leary helps entrepreneurs and businesses create a cutting-edge client attraction system that ensures only the crème-de-la crème of clients make it through their doors. Dawn and Catharine talk about these custom conversations and leveling them up so that you can increase not just your business but also your authentic relationship with your customers.

In this episode…

Who is Catharine O'Leary and whom does she serve? (1:15).
Why is it easier and more cost-effective to retain existing customers than to constantly find new ones? (2:21)
Importance of lifetime value and why it's crucial for businesses to focus on it, even if it feels uncomfortable for some entrepreneurs? (3:33)
The value of having custom conversations with clients and how addressing specific needs, even as a one-off, can benefit a business (6:21)
Why is it important to ask clients what they've tried before, and why do we often overlook this question? (8:11)
Why is it often difficult to refer clients to competitors who offer similar services, even when you can't meet their needs yourself? (11:12)
Why is collaborating with others in your industry valuable for problem-solving and innovation?(14:48)
What additional questions should we be asking, besides what have you tried before and how long has this been going on, to suggest the right solution?? (16:40)
What should we do if we consistently get the same answers from customers when asking certain questions? Should we change the questions? (19:10)
The second and third-order effects of investing the time to get these questions answered, and investing the time to understand why they're important to people. (21:38)
How can we avoid taking customer feedback personally and stay focused on the business aspects, especially when the information surprises us? (23:26)

Catharine O'Leary’s Information.

Website: https://catharineoleary.com/
Instagram: https://www.instagram.com/catharineoleary/
LinkedIn: 

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