TRP 221: How to Establish Credibility with a Book with Melanie Herschorn

In this episode of The Rainmaking Podcast, host Scott Love speaks with Melody Herschorn, book coach and author of Make a Big Impact with Your Book, about how professionals can establish authority, credibility, and trust by writing a book. Melody explains that a well-crafted book serves as a powerful tool for personal branding and business development, providing potential clients with tangible proof of expertise. She emphasizes that while many professionals consider writing a book, most never take action due to uncertainty about where to start. By following a structured approach, professionals can create a book that enhances their credibility and attracts new business opportunities. Key topics include how to choose the right book topic, structuring content around common client questions, and using storytelling, client transformations, and data to make a book engaging and persuasive. Melody shares the three key publishing paths—traditional, hybrid, and independent—and explains why independent publishing often provides the greatest creative control and financial benefit. She also outlines effective book marketing strategies, including leveraging LinkedIn, podcast guest appearances, and speaking engagements to maintain visibility long after the book launch. Additionally, Melody highlights common pitfalls in book writing, such as failing to plan for long-term marketing, neglecting professional editing, and burnout from an overly intense launch strategy. This episode provides a step-by-step roadmap for professionals looking to use book authorship as a business development tool. Visit: https://therainmakingpodcast.com/ ---------------------------------------- Known for helping attorneys become bestselling authors and get positioned as experts in their practice area, Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist, she’s on a mission to empower new authors to make an impact and grow their income with their signature book. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print, and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book. She earned a master's degree in journalism from the University of Southern California where she graduated first in her class. Melanie grew up in Canada has lived on both US coasts and now resides in Arizona with her husband, daughter and son, her dog Marty and her cat Phoebe. Her award-winning book, Make a Big Impact with Your Book, is available now. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: Website: https://yourbigimpactbook.com/  LinkedIn: https://www.linkedin.com/in/melanie-herschorn/ Facebook: https://www.facebook.com/melherschorn https://www.facebook.com/bigimpactbooks  Instagram: https://www.instagram.com/bigimpactbooks Book: https://a.co/d/hdlMdSv  Learn more about your ad choices. Visit megaphone.fm/adchoices