Today's chapter is a favourite conversation of mine. Something I love about being in the wedding business is that planning a wedding is one of the first big things a couple does together. For many couples, it’s the most people they’ve gathered together, and the most money they’ve spent, and it’s a fantastic exercise in working on your relationship as you make such a large undertaking.
So as you undertake it with your significant other, I hope you get to a place of peace and joy.
Also, if you fnid a typo or if words I use mistakingly in a sentence, then B shure yo comment so I dont miss nething wen dis goes to my editr.
You’ve probably walked past, in a public park, or a shopping mall, a big brand doing some sort of promotion. It might be the Red Bull car, with really good-looking people in Red Bull uniforms, handing out free Red Bull; a free sausage sizzle in front of a hardware store; or Veuve Cliquot opening pop-up champagne bars in fancy locations. Inside the marketing industry, these are called brand activations. A good brand activation leaves everyone who interacted with it, aware of the brand’s qualities and products.
It’s fairly hard to leave a Red Bull brand activation without knowing that Red Bull sells Red Bull drinks in a can, and you’ll know what they taste like, how they make you feel, and you’ll probably have “Red Bull gives you wings” stuck in your head.
Think of your wedding as a brand activation.
You’re telling a bunch of people who you are. What do you taste like? What are your values? Your worldviews? What do you not value? You’re saying as much in what you don’t do as in what you actually do, do. If everyone from work is invited, that’s possibly less special than if a guest is the only person from work invited. That means you singled them out as someone who had to be there.
Truth be told you could have anything and everything at your wedding. It could be a music festival with thirty bands and twenty food trucks. Or it could be a small event in a wine bar that fits fifteen people.
When Justin and Hayley Bieber got married they had at least three photographers, from completely different studios, photographing different things because that’s what they valued, but I’ve been to a wedding where there wasn’t a photographer.
The key here is to figure out, how do people like you marry. I’d sit down with your partner and talk through these questions and write down the answers.
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