Fireside Chat - Leveraging Data for Enhanced Profits & Valuation

Fireside Chat 

The Revenue Room™ Podcast                                                 Season 1  Episode 4

• Title: Leveraging Data for Enhanced Profits & Valuation
• Moderator: Heather Holst-Knudsen, CEO of H2K Labs
• Speakers:  Kerry Gumas, CEO of Metacomet LLC Advisors, and Mark Zadell, Strategic Finance Executive
• Guests: Reed Phillips, CEO of Oaklins DeSilva & Phillips, Ryan Delahunty, Vice President of Gardner Business Media Inc, and Thomas Pecht, Principal at PMS, Inc. & Managing Partner at TI Partners, LLC

Kerry Gumas
CEO at Metacomet LLC

Kerry is the founder and CEO of Metacomet Advisors, which provides strategic advisory and board services to technology, marketing services, information companies, and event owners and, via Metacomet Ventures, co-invests in early-stage and growth businesses. Kerry co-founded and served as a director and CEO of Questex, a leading global business information and event producer, and previously held senior executive positions at Reed Exhibitions, Advanstar, and IDG. His industry affiliations include prior service as chairman at the Society of Independent Show Organizers (SISO) and service as a board member of Connectiv, the global business information association division of SIIA.  

Mark Zadell
Strategic Finance Executive

Leader with expertise in operational, financial, accounting, and strategic planning functions. Builder of effective financial strategies and growth models for Fortune 500 companies. Collaborative team player with C-Level and upper-management experience and success in maximizing financial strategy, sharpening employee skills, and implementing standard policies and cost reductions. Create high-performing, empowered work teams to support state-of-the-art operations and technology platforms—strong experience designing metrics-based standards of measurement to track and maximize quality and operational controls.

BRIEF SUMMARY OF THE EPISODE

In the modern business landscape, data stands as the most valuable commodity. Leveraging it appropriately can lead to unprecedented business growth, optimized financial returns, and a significant competitive advantage. This educational session is designed for CEOs, CFOs, Boards, and Private Equity Investors in the B2B information sector. It will provide actionable insights and strategies for harnessing the power of data to generate financial returns.

What We Cover:

• Improved Decision-Making: CEOs with real-time access to high-quality data make better decisions and strategic choices, run their businesses more efficiently, are closer to customer needs, and generate improved financial performance. Investors place a higher value on companies that demonstrate data-driven decision-making processes, as they have a clearer understanding of their market and operational efficiencies.  
• Enhanced Customer Insights: Data analytics provide deep insights into customer behavior, preferences, and trends. Companies that effectively use this data to tailor products and services and anticipate customer demand and risk meet market demand more precisely, leading to increased sales, customer loyalty, and a stronger market position - all factors contributing to higher valuation.
• Risk Management & Compliance: By analyzing trends and patterns, companies can better predict and mitigate risks, whether they be financial, operational, or regulatory. Stability, foresight, and control over business outcomes are three traits that all investors seek.
• Innovation & Growth Potential: In B2B information companies, especially those dependent on “sell-side” revenue, there is a critical and vital need to create new, sca

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