How Younger Generations Are Changing the Way Business is Done

The ROGO Foundation and Adelfi talk about how how younger generations are changing the business landscape (even the financial one). They have a conversation about the finance and banking industry, some of the changes they are seeing as younger generations are making up a larger percentage of the customer base and workforce and what Adelfi did to pivot their brand to meet their expectations.

To learn more visit:
https://www.adelfibanking.com/
https://rogofoundation.com/

Diversity, inclusivity and social responsibility have quickly become the hallmarks of younger generations as they consider who they work for, buy from or even bank with. More and more younger generations are expecting that companies have a social mission that benefits society, shares their values, and operates in sustainable and responsible ways. As younger generations continue to make up more of the workforce and a larger segment of potential customers, businesses, nonprofits and brands are pivoting to focus on attracting younger audiences. 

Some key insights are that:
-61% of Gen Z says they’d pay more for products or services that are produced in an ethical and sustainable way.
-Almost half of Gen Z and millennials would rather be unemployed than unhappy in a job (A majority of them putting their personal happiness over work). Two in five Gen Zers and millennials said they’d take a lower-paying salary if it meant they were purposefully contributing to society.
-More than half of Gen Z says they will research a company to ensure it aligns with their position on corporate social responsibility before making a purchase.
-Gen Zers tend not to trust the average American company at a rate (42%) higher than that of millennials (30%), Gen Xers (28%) and baby boomers (26%). Gen Zers are both practical and skeptical, their focus is on quality and authenticity.

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