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November 19, 2025 • 20 mins

📌 Episode Summary:
In this episode, Crystal continues her conversation with Deonnah Carolus, the founder of E-Commerce Savvy, diving deeper into launching and scaling Shopify stores with the help of AI tools. 

Deonnah shares practical insights on using Shopify’s built-in features versus third-party themes, optimizing SEO for long-term visibility, setting realistic timelines for launching a store, and the mindset shifts needed to succeed in e-commerce. 

Whether you’re transitioning from Etsy or building your first digital storefront, this episode provides actionable advice to help you go from idea to income—without the overwhelm.

🔑 Key Takeaways:

  • Launch Imperfectly, Learn Quickly: Start with one product and iterate. Perfectionism delays progress.
  • AI Can Accelerate Design, But Requires Human Input: Shopify's AI tools can speed up store creation but need customization to avoid generic results.
  • Free Shopify Themes Are Powerful: Themes like Horizon and Dawn are flexible, optimized for speed, and ideal for beginners.
  • Mindset Over Comparison: Focusing on your own vision helps avoid “comparisonitis” and analysis paralysis.
  • Know When to Upgrade Plans: Shopify Plus is best for stores doing $1M+ annually and needing advanced customization.
  • SEO is Non-Negotiable: Foundational SEO is critical to long-term growth and lower ad costs.
  • Schema is the Future: As Google evolves, structured data will be key to visibility—Yoast can help.

đź§  Listener Action Items:

  1. Launch Now: Choose one product and go live—don’t wait for perfection.
  2. Use Free Themes: Start with Shopify’s Horizon to keep costs low and performance high.
  3. Prioritize SEO: Set meta tags and use schema tools to improve discoverability.
  4. Invest in Learning: Consider Deonnah’s Idea to Income course to build your Shopify store in 30 days.
  5. Follow for More: Stay inspired and educated by following @ecommercesavvy on Instagram and TikTok.

Connect with Deonnah Carolus: Website

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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