Why Can’t I Buy a New Car Online?

I recently purchased a new vehicle and like most buyers, I hate the traditional car dealer experience with trying to negotiate a fair deal. Researching the truck I was interested in purchasing, I looked for ways to limit the outdated annoying typical car sale experience. The long negotiation and waiting game at the dealership to get a fair deal was something I really tried to see if I could avoid.

 

With all the things people can buy online with the click of a mouse today, my initial idea to evade the conventional car sale experience at the dealership was to see if I could factory order a new automobile through the internet. To somewhat of a surprise I discovered this is not something that is possible. People can order prescription drugs, booze, and realistically just about anything by going to the internet.

 

Why can’t I factory order a new vehicle online directly from the manufacturer?

 

In this podcast episode, I talk about why a factory order from one of the popular automakers is not possible directly on the internet and how a buyer can still use technology to their advantage for a new car purchase. 

 

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