Mark Asquith is the British Podcast Guy. He is also the co-founder of Captivate which was purchased by Global in December of 2021. Mark has been Helping podcasters to grow their audience. What I really like about Mark is his thinking when it comes to monetization and growing your audience; he is not beholden to things podcasters hold sacred.
In this episode he shares insights from over a decade of experience in podcasting. He discussed the founding of Captivate to provide superior customer service and problem-solving for podcasters. Asquith emphasized understanding diverse revenue streams beyond just sponsorships. He challenged the sole focus on monetization and viewed podcasting also as a platform for enjoyment, explored the evolution of podcasting and adaptation to changes, and analyzed the benefits of displaying podcast metrics like downloads transparently while acknowledging individual decision-making based on goals. Mark also discussed work-life balance, releasing episodes when competition is lower, and the support of his team across time zones.
A Transcription can be found here.
You might remember we had Danny Brown from Captivate.fm on our show last year. Now Danny and Mark have combined to start a new podcast called "In & Around. Podcasting" which will higlhight how podcasting is for everyone. While there are other shows for the enthusiasts, the techies, the business side... In & Around Podcasting will be for podcasters by podcasters. You can learn more about the show here - and do follow or subscribe.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
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