Seth Resler: Community Marketing Revolution

Seth Resler joins to explore the dynamic intersection of podcasting and community marketing. Reflecting on radio's digital evolution, Resler discusses content overload and the challenges of standing out in a saturated market. The conversation dives into the pivotal role of community building, particularly in the pandemic era, as a means of fostering engagement and connection. Insights on podcast monetization and social media dynamics add depth to this conversation, offering valuable strategies for content creators seeking to navigate the evolving digital landscape.

Our conversation is on Youtube as well.

Full Show Notes compiled by the AI Machine.

Podcasting and Community Marketing: Seth Resler introduces his latest venture, Community Marketing Revolution, and shares insights from his extensive experience in radio and podcasting.

Radio's Digital Strategy and Content Overload: Reflecting on his time at Jacobs Media, Ressler discusses frustrations with radio's digital strategy and the challenges of creating and distributing content in a fast-paced media environment.

Content Abundance and Consumer Choice: Cundill and Resler delve into the impact of content oversaturation on creators and consumers, highlighting the struggle to find quality content amidst an abundance of options.

Community Building and Virtual Events during the Pandemic: Resler emphasizes the importance of community building, especially during the pandemic, and shares insights on fostering connections through virtual events.

Podcasting, Community Building, and Monetization: Resler discusses the significance of community building in podcasting and explores opportunities for monetization through sponsorships and collaborations.

Social Media Platforms and Community Building: Cundill and Resler examine the evolving role of social media platforms in community building, discussing recent changes and trends in content creation and distribution.

Building a Community for Arts and Entertainment Brands: Cundill and Resler explore strategies for building communities around arts and entertainment brands, emphasizing the importance of identifying target audiences and tailoring content to their needs.

Community Building and Rewards in Podcasting: Cundill and Resler discuss the value of incentives and rewards in community building, sharing insights on fostering engagement and strengthening relationships with listeners.

In this engaging discussion, Cundill and Resler offer valuable insights and practical strategies for navigating the evolving landscape of podcasting and community marketing.

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Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

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