Steve Goldstein: The New Rules of Podcasting

Steve Goldstein is back after a nearly three year absence from the show to talk about video and podcasting. Last summer - video was the main topic of conversation at Podcast Movement, largely on the heels of a presentation by Steve Goldstein from Amplifi Media and Jay Nachlis from Coleman Insights.

The study surveyed podcast listeners on how they "consume" podcasts across platforms like YouTube, Spotify, Apple etc. Key findings were that 72% use multiple apps to listen, and 75% said a podcast can be audio or video. Steve and I also discussed how people are consuming podcasts in different ways - watching full videos, clips, highlights etc. Podcasters need to make content available in multiple formats to reach wider audiences. How? Well that's still something each individual podcaster needs to figure out.

The Sound Off Podcast started recording a video version of our episodes shortly after this study was released. We are interested to know what you think.

In the spirit of the study and this episode - we released this episode a few days early on YouTube, and spent a little more time than we would producing a video product.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

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