Special List #4: Your Dental Brand Is Not a Logo with Dr. Rob Ritter

Dr. Rob Ritter has spent decades proving that dentistry is so much more than drilling and filling. It’s leadership, branding, and running a small business that actually thrives.

Since the early ’90s, he’s watched the profession change and has built a career on mastering his craft, protecting his brand, and never lowering his standards. His course, The Protocol, bridges the gap between what dental school teaches and what the real world demands.

He’s blunt about the challenges facing today’s dentists—student debt, insurance headaches, and the steep learning curve of business ownership—and why mentorship is the key to growth.
Dr. Ritter breaks down why strong GP-specialist communication drives better patient outcomes, why branding is about every touchpoint (not just your logo), and why a cohesive, empowered team is your best business asset.

For him, excellence means blending clinical skill with business savvy and protecting your reputation at all costs, because your name is your brand, and that’s the one thing you can’t get back.

GUEST

Rob Ritter, DMD
Dentist & Co-Owner of The Protocol

For over 27 years, Dr. Rob Ritter has been a restorative dentist in Jupiter, Florida. He’s spent thousands of hours on continuing education, which has helped his practice flourish. For more than two decades, Dr. Ritter has also lectured nationally and internationally, sharing his expertise with other dentists. He's a graduate of both the Kois Center and Spear Education and holds fellowships and memberships in numerous prestigious dental organizations.

Learn more about The Protocol

Learn more about Ritter & Ramsey

Follow Dr. Rob Ritter on Instagram @drrobritter

The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.
Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.

Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.

This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.

Got a question for us? Send us a message at speciallists.com 

Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io 

Cameron Full
Co-Founder of Referral Lab

Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.

Connect with Cameron on LinkedIn

Michael Seda, DMD, MS
Periodontist and Co-Developer of Referral Lab

Dr. Michael Seda is a laser-trained periodontist serving Marin County and San Francisco. As part of an elite group offering FDA-cleared laser gum treatment, he focuses on patient-centered care, advanced technology, and personalized treatment plans.

More about San Rafael periodontist Dr. Michael Seda

Follow Dr. Seda on Instagram @sedaperio

Jason Souyias, DDS
Periodontist and Co-Founder of Referral Lab

Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.

More about Port Huron, Michigan periodontist Dr. Jason Souyias

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