September 18, 2023 • 32 mins
How do you humanize your brand and build real human connections in the online marketing world?
Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures.
This week's guest, Joshua B. Lee is joining to bust that mindset wide open. He's the founder of StandOut Authority where he helps his clients create real human connections online and build long lasting relationships and brand advocates that last a lifetime.
Joshua's called "The Dopamine Dealer of LinkedIn” so stay tuned as we take a deep dive into the art of creating authentic connections & share practical strategies to create authentic relationships on LinkedIn.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Everyone's basically going through and they're
sending out a thousand messagesin hopes to be able to get the
one sale when, in essence, allthey're doing is pissing off 999
people.
There's a better way to be ableto do it.
We have to be able tounderstand that.
We have to be able to startconversations right.
Conversations createrelationships, relationships,
(00:26):
open up opportunities.
Honestly, it's more powerful ifyou actually treat someone like
a human being and create anadvocate first.
If I create an advocate becauseI educated, inspired and drew
pen and they chose to be able towork with me, and that's
powerful because an advocate canbring me thousands of
opportunities.
Speaker 2 (00:45):
Welcome to the Standout Business Show, where
it's all about making a biggerdifference by doing business
differently.
I'm Brad Powell and today we'retalking about how to be more
human in a digital world.
And, of course, in this time,like for me personally, I'm
(01:06):
feeling like very much in thepost-COVID recovery mode of
having to be by myself or justwith my close family for the
longest period of time and notbeing able to get out into the
world very often and or do thethings that I was very used to
doing and, in fact, going in theother direction of all the time
(01:27):
interacting with people in thisvirtual way, on Zoom call or on
a live stream, or doing somekind of texting, that kind of
thing.
And so now that we're movingout of that and we're able to be
more present, the world hasshifted and what the new normal
is is that this activity ofconnecting your brand to the
(01:52):
people who you most want toserve is going to continue to
happen in a virtual way.
So the big question is how canyou humanize your brand and
create real human connections inthis online marketing world
that we're in?
Being an entrepreneur, it oftenfeel like you're cast away,
(02:15):
you're all alone on an island,and you've been taught to
protect your borders and thatyou shouldn't be sharing your
ideas and you certainlyshouldn't open up about your
mistakes and your failures andyour vulnerabilities.
But all of that has shifted,especially in this online world.
So today's guest, josh Lee.
(02:37):
He's going to join and try andbust this mindset completely
open.
He is the founder of StandoutAuthority and he helps his
clients create real humanconnections online and build
long lasting relationships andbrand advocates that, in fact,
will last a lifetime.
So he's called the dopaminedealer of LinkedIn, which I'd
(03:02):
absolutely love, and so staytuned how you can humanize your
brand, right here where we'regoing live on LinkedIn.
So with that, let's start theshow.
All right, josh, welcome to theshow.
Speaker 1 (03:20):
Thank you so much, man.
Again, I love the intro, andwhat better show for me to be on
than the Standout Business Show?
Right, I know, right, it'sexciting for today.
Speaker 2 (03:29):
This great very sky is doing Standout Authority
perfect match.
So, to start us off, I want tohear, like your journey in terms
of humanizing your own brand.
You know, because we've allgone through this, this weird
period of time of having to, youknow, first of all, just adjust
(03:49):
to this ever increasingisolation that has become this
time of.
Well, we're all doing remote,we're all connecting like this
through some kind of virtualinterface, and yet the need for
real connection is probably morerelevant and more needed now
(04:09):
than ever before.
Oh yeah, 100%.
Speaker 1 (04:13):
Well, you know, brad, I'll tell you it's journey's
been a long one.
I can't just tell you that Ijust woke up one day and I was
the dopamine dealer of LinkedIn,right, like a title that was
given to me.
I didn't just make that myselfand you know, when I look at my
journey and I'll go through thisbecause I want to make sure
that I give background like youknow, I started my first
companies over 20 years ago inthe online advertising space.
(04:36):
One of my first clients, brad,was actually my space, right.
So when we talk about you know,not everyone's like okay, wait,
how old is this guy?
Right.
When we say my space, kind ofgoing through them, because I
actually helped them develop oneof the first social media ads
to be able to monetize theirtraffic.
And since then I've monetizedalmost a billion dollars in
advertising and then over 35trillion online impressions
(04:58):
across my own servers.
And one of the biggest things Ilearned is there's a huge
difference actually traffic andactually true conversion.
And for me, one of the biggestthings that I realized back then
was like oh well, I'm going tomake more money, I'm going to be
behind the curtain, right, Idon't want to be called in front
of the curtain.
Why do I want to do that?
And that was bad on me, right?
I mean, it actually led me tobeing successful based on what
(05:22):
people base success on, which ismonetary value.
But I was not the person Ishould have been and it actually
led me to a point where Icontemplated if I should be on
this planet or not.
I was really blessed that I wentthrough a life reset and kind
of started over, closed a lot ofmy companies and went through
and really looked at where Iwanted to do and what I wanted
(05:43):
to, who I wanted to help.
And that's kind of wherestandout authority was born to
be able to humanize the way weare online, because before that
I was just monetizing, right,being able to go through.
It was very transactional andthere had to be a better way to
be able to do it.
And for me, one of the biggestthings that helped me back was
this whole thing of how we weresupposed to show up online.
What we were taught growing upand what was freeing was being
(06:06):
100% me, 100% of the time on andoffline.
And when I started doing that,I started being able to show up,
I started being able to affectpeople on a real level.
I started being able to not justput content out there but
actually understand what thehuman algorithm is, where we you
and I both know that most, notmost all human beings make
(06:29):
decisions by based on somedegree of love or hate.
We don't make decisions beingindifferent to anything, and so
when we're creating contentthat's different, wasting only
our own time, what everyone elseis.
So we have to be polarizing, wehave to go out and start
drawing a tribe, and that'sreally started.
I found a platform thatEveryone goes out with a big btb
platform the one we're onlinkedin right but every company
(06:52):
is run by another human being.
Most marketers forget that, soit's really all hdh, and that's
kind of where I found myselftoday.
Speaker 2 (06:59):
Yeah, well, I really like the term human algorithm.
A lot of content creators Fallinto the pattern and mistake of
chasing the algorithm and tryingto appease and please the
algorithm minutes.
It's really a losing game, yeah.
The other thing that I want tounderline is this journey from
(07:19):
being in the background To being, you know, scene, to see it as
yourself, and this is somethingI had to go through.
I mean, I used to work withclients entirely behind the
camera and In that time, youknow, I really didn't understand
very well what I was puttingthem through by shooting them on
(07:41):
video.
And then, when I started doingmy own content, it was like this
giant realization oh my gosh,this is what it's like.
You know, it's hard and ittakes practice and it takes
really getting over yourselffrom the point of view of, like,
well, I'm gonna do stuff andI'm gonna mess up, and I'm gonna
be much different than perfectin the way that I'm expressing
(08:06):
myself, in the way that I'msaying things, and this is just
a trajectory that I think a lotof people Are really fearful of
it.
Like, oh my gosh, if I dosomething online and it's a
mistake, it's gonna live outthere forever and I'm never
gonna live it down when actuallythere is this thing.
You know the pratfall effectlike if you should, you know,
(08:29):
spill your coffee or you trip orwhatever you do, that's sort of
like, oh relatable, oh, thisperson is just a normal human.
People can really connect onthat.
Speaker 1 (08:38):
Number seven.
I mean, again, we're allperfectly imperfect and that's
the one thing that we understand.
We live in the social mediadriven world.
Where is this?
Influencers that look perfectand going through and there's no
issues, and that's there's noconnection.
Right, every single time, allyou're doing is building a
bigger gap between them andtheir audience, the more that we
(08:59):
humanize ourselves, allowingpeople to know like, hey, look,
you're not alone.
I've been there, you know,we've gone through that.
I had a journey.
You know, the same thing is you, I just took a different way to
be able to get about there.
It allows us to be able to havea connection, because human
beings, we look forcommonalities, we look for
connection, and I think that'sone of the biggest things that I
see on linkedin.
Right like, people continue togo and look at me, I'm the co
(09:21):
founder and you know I look atall these amazing things I did
and I was talking aboutthemselves.
Right, they're not telling astory, they're not allowing
people to be able to seethemselves in that.
Even on their their profile,right like it reads like a
resume.
I mean, I get a lot of peopleon here are looking for jobs,
looking for opportunity,opportunities on linkedin.
That's not what this platformis really about all anymore.
(09:45):
Right, twenty years of thisplatform, it's really evolved.
It's about being able to tellyour career journey.
(10:31):
I don't, when I wake up in themorning, I don't go through and
reach for my phone.
That's what most people do.
Right, you're settingprecedence at.
The outside world is moreimportant than you.
We've all got to be able tofill up our cup first.
Right, we've got to be able tofill into ourselves and so, like
I do my best, I wake up at like5.30 in the morning, don't
touch my phone until about 9.
But when I do be able to gothrough, the first thing I do is
I think of five things that Ican accomplish this day.
(10:53):
Right, it's kind of like makinga to-do list, but the things
that I know, without a shadow ofa doubt, I can do, like waking
up, hugging my kids, giving mywife a kiss saying I love you,
all these things that I know Ican accomplish, and then,
instead of running on a piece ofpaper, which most people do-
and it doesn't change the valueof the piece of paper.
I actually take out my phone andI make a video.
(11:14):
Hey, josh, today you are goingto do X, y and Z, and then at
the end of that video,congratulations on accomplishing
your goals today.
Now, what that allows me to beable to do is not only watch
that video at night before I goto bed and go to bed feeling
accomplished, which is massivelyshifting in our psyche, but
(11:35):
also if I can see myself everysingle day on camera telling
myself that I'm going toaccomplish something and then
hearing myself sayingcongratulations.
We hold ourselves moreaccountable than anything.
Right, if I can tell myselfsomething, that I can be on
camera.
I can tell anyone anything andknow that I'm going to not be
held as responsible as I holdmyself, and so I think that's a
(11:56):
big thing for people getting onvideo these days.
If you can be able to do thatevery single day, it'll shift
the way you're online and shift.
Hey look, people can saywhatever they want and get with
me.
Speaker 2 (12:05):
Yeah, I love that.
That's such a great practicefor a whole bunch of reasons,
not the least of which is justgetting used to seeing yourself
on camera.
Speaker 1 (12:17):
That's my product of that, yeah.
Speaker 2 (12:19):
Yeah, like I remember .
This reminds me of a story whenI was really little.
I thought I'm going to datemyself.
I thought that my big hero atthe time was the Western TV star
Michael Landon.
Speaker 1 (12:30):
Okay, yeah, I remember Michael Landon.
Speaker 2 (12:32):
Yeah, so he was in a show called Bonanza.
Oh yeah, Play the character,little Joe, and I just thought
he was the coolest thing.
You know, he had the hat and hehad the horse and I was like I
want to be just like him.
And I thought in my four yearold mind self-image that I
looked like Michael Landon, thatI was going to be like Michael
Landon, I was going to grow upand be like him One day.
(12:55):
Like in the house where I lived, all the mirrors were way up
high and so one day I climbed uponto like the bathtub and then
from there up onto the sink andI could stand there and look at
myself in the mirror and, ofcourse, what I saw was this
funny little kid with a shavedhead and big forehead and didn't
look anything.
Speaker 1 (13:15):
Michael Landon had a lot of hair.
I know he had a lot of hair.
Speaker 2 (13:17):
I was like, oh no, wait, I don't look anything like
him.
And I went downstairs sort ofwith tears in my eyes, you know,
saying I don't really like theway I look.
And my mother, to her credit,she bought me a mirror, a long
one, put it up in my bedroom,like down at my height, so that
I could, like every day, getdressed in front of the mirror
(13:38):
and get used to myself.
And within relatively shortperiod of time I was like, okay,
you know, this is me, and justseeing your own reflection often
enough.
And you know, now that we havethese little phones, it's a
really nice.
This is our little carry aroundmirror right here.
Speaker 1 (13:56):
Oh, yeah, well, you know, seeing our reflection, not
just being able to go through,where most of us look at it and
go oh, I can lose a littleweight there.
This is wrong.
But like just appreciating forwho we are, right, yeah, being
okay with those littleimperfections that make each of
us unique, because that's thepower in us, right, no one's
like us and that's why we haveso much power in this world.
(14:16):
Once you actually understandthat man, it is golden and it
allows you to be able to livethe life that you need to live,
to not only affect your own life, but to be able to create the
ripples in this world that willcontinue to be able to go
forward.
Speaker 2 (14:32):
Yeah, and so you are really big on LinkedIn, like of
all the platforms out there,which seems like almost every
other month there's somethingnew coming on the pike.
Now more than ever, oh yeah,and that will continue to happen
.
But LinkedIn is like thegrandfather of these social
(14:55):
media platforms, and it's weirdbecause most people don't
actually think of LinkedIn as asocial media site.
They think of it as like a jobboard.
Speaker 1 (15:03):
Yeah.
Speaker 2 (15:04):
And so, like I'm big on LinkedIn, I'm with you in
terms of this is the best onlineplace to be operating, but why
do you think that it's sovaluable right now?
Speaker 1 (15:17):
You know, brad, I mean I'll tell you, man, it's
interesting, right?
Because I mean we look at thisand you're right, it's been
around, it's funny.
I actually just did a postabout it today.
Yeah, I know, this morning.
I guess I've been around for 20years.
People don't realize that rightLike it's the longest running
quote unquote social mediaplatform out there.
And when we look at thedifferent aspects, right Like
it's not only being able to beseen on LinkedIn, like, first
(15:39):
and foremost, I love LinkedIn.
Four out of five people on thisplatform are business decision
makers.
More than 50% or more of thepeople on this platform have a
college degree or higher.
Average income is much higher,so there's a very elevated
audience on this platform.
But that's just one thing,right, being able to get to in
front of an audience that reallycan make decisions in this
(15:59):
world and create impact.
But the other aspect of it is,like, if everyone's not paying
attention.
Microsoft actually purchasedLinkedIn a couple years back for
$26.4 billion, one of theirlargest cash purchases and one
of their biggest returns,because I think it's worth like
almost $80 billion now, which ishuge for them, right.
They've seen a massiveinvestment.
Now it doesn't stop there,right, most people know
(16:22):
Microsoft's been around for along time.
I mean, if you're bettingagainst Microsoft, you're
probably making the wrong bet.
But look, I mean I'm going totell you here, brad.
I mean, like, one of the otherthings that's going on is, with
all this, right, linkedin is oneof the most highly indexed
sites out there.
They have a Moz score, which ishow SEO is kind of ranked on
Google, of 100 out of 100.
(16:42):
So when I'm putting up myprofile, putting out content,
making comments, all that isindexed not only on LinkedIn but
also on Google, where we reallywant to be found where
everyone's searching.
Now I'll take it even one stepfurther, because this has been a
real shift.
Now.
I was up at the LinkedIn officesup in New York a couple weeks
back talking with them aboutwhere they're going with AI, and
(17:04):
another big partner that'srecently come in in the last
year is Microsoft's investmentin open AI.
Right, open AI is chat, gpt.
It's been around, everyonehears it, we hear a lot about it
.
Well, brad, this is the coolthing, man, very similar to if
people weren't paying attention.
We all know that Elon Muskbought Twitter, changed it to X,
(17:27):
all that other stuff, but hewasn't trying to buy a social
media platform.
He was trying to reallyunderstand that human algorithm
that you and I were talkingabout earlier, because he wanted
to put out a new AI platform,because he was one of the
original founders of open AI,and so that's what open AI and
Microsoft are doing now.
They're indexing everything onLinkedIn and they're really
(17:48):
being amazing with how they'reactually doing it very smart,
more intelligent than actuallythey were doing it on Twitter
with collaborative articles,things like that and so now we
are on LinkedIn and connectingwith other human beings.
We're not only being able tohave opportunity here, we're
having opportunity on Google,and soon everything that we're
doing is gonna be indexed andshown across these AI's,
(18:09):
allowing us to truly beauthorities in our space.
Speaker 2 (18:12):
Yeah, it's an amazing opportunity.
Actually, it's like, oh my gosh, another giant bandwagon to
jump on board.
Speaker 1 (18:20):
Oh yeah, well, I mean Bloomberg just came out with,
you know, linkedin's cool again.
I was like dude.
I always thought it was cool.
I didn't have any issues andthen even Gary Vee was talked
about the article as well, andhe's like you know, linkedin's
cool, it's always being cool.
Like too many people aresleeping on LinkedIn.
You better get your butts overhere, right?
Speaker 2 (18:38):
Yeah, I agree with that.
I especially like it for video.
Yeah, because if you look at, Imean okay, tiktok has made
short form video, kind of thething at the moment.
And so all the other platformsInstagram, facebook, youtube are
doing their own version ofshort form videos, which is cool
(18:59):
.
However, if you're over thereon those platforms and you're
making that kind of content, sois everyone else, like, everyone
on TikTok and YouTube aremaking videos.
Speaker 1 (19:11):
You're competing in so far a billion people yeah.
Speaker 2 (19:14):
But if you show up here on LinkedIn and you're
making a video and you're whatyou know, a lawyer for people
getting divorces, you might bethe only one who's producing
that kind of content.
Speaker 1 (19:29):
Your organic reach.
For that is amazing, brad.
I mean like you're 100% correct.
And people continue to be ableto sleep, but I can't put my
voice out there.
Why?
Not yeah Right, it's amazingand this is the platform to be
able to do it on.
Speaker 2 (19:42):
Yeah.
So there is, however, a lot ofI won't call them bad actors,
I'll just say there's a lot ofannoying behavior on LinkedIn,
especially amongst the marketingcrowd.
Oh yeah and so, as we'retalking about being human and
Promoting the human algorithm,what are the things that you see
in terms of like, things to belike, not doing, and and ways
(20:05):
that you can actually show up asa, as Something much more
personable and relatable, whileyou're operating on LinkedIn?
Speaker 1 (20:13):
So wait a minute, brad, you're telling me that you
don't like the messages thatthey reach out and they say, hey
, brad, I see you wear shirts metoo, that's right, I love those
.
Then, two seconds later, theypitch us.
I mean, like that's exactlywhat I was looking for today.
And I mean, like come on right,like right, this is everyone's
is basically going through.
And they're sending out athousand messages In hopes to be
(20:34):
able to get the one sale when,in essence, all they're doing is
pissing off 999 people.
There's a better way to be ableto do it and we have to be able
to understand that.
We have to be able to startconversations right.
Conversations createrelationships, relationships,
open up opportunities.
Everyone's trying to skip fromthis tag pitch, tag pitch and,
(20:55):
honestly, it's more powerful ifyou actually treat someone like
a human being and create anadvocate.
First right, a sale or a lead isa one-to-one Relationship.
That's exhausting for everybody.
But if I create an advocatebecause I educated, inspired and
drew the end and they chose tobe able to work with me, and
that's powerful because anadvocate can bring me thousands
of opportunities, and this iswhat we need to really think
(21:16):
about, I mean, when I talk aboutwhat we do on LinkedIn at
standard authority.
It's not rocket science, man,it's.
It's just the things that mymother Taught me how to be able
to treat other human beings.
We're just doing it online,right?
We're not trying to talk tosome of you so like when we're
looking for things.
I mean, like I hate coldcalling, cold email.
I, brad, I assume you too, Imean you, you, you like cold
(21:38):
calls and cold email.
No, don't do not do it.
As soon as our phone rings, weanswered.
It was like a number we don'tknow and we don't.
We're like hello, that littlebit of silence like hang up,
hang up.
Speaker 2 (21:49):
Right.
Speaker 1 (21:50):
Oh, my god, this is I can only imagine automated
message.
What's going on, and that'swhat we continue to be able to
see, and so, for me, what welook at a standard authority is
like okay, well, what are the?
What are the reasons?
How do we actually getsomeone's attention right?
Well, on the front part of it,it's engage of people that
engage with you, right?
So, on LinkedIn, we canactually be able to see Little
(22:12):
things like who looked at ourprofile and who engaged in our
honor on our content, right.
And so this is one thing Ireally learned.
You talked about COVID earlier.
Like In this world, covidreally taught us.
One of the biggest things Ithink that really resonated with
me was we forgot to appreciatethe little things in life that
we take for granted, and that'sthe same thing with online,
(22:33):
right.
So what things do we take forgranted?
Because we're in this humanalgorithm of like comment, share
posts, like comment, share post, and so we forget to appreciate
these things that people takeadvantage of.
So, for me, I want to look attrigger points, right, the first
two trigger points.
Or does someone look at myprofile or someone gauge on my
content what I can reach out?
Say, brag, you look me up.
I'm like, hey, brad, I noticedyou looked at my profile.
(22:53):
Man, I just want to reach outand say thank you.
You know too often we don'tappreciate, you know, the little
things in life.
I'd love to be able to connectwith you and find out what she
to check me out.
Or, brad man, I saw you like myrecent post man, I just want to
say thank you.
You know, too often Iappreciate that love to find out
what push you to engage on it.
Right, being able to start aconversation.
It's amazing what a thank youplace.
(23:14):
Correctly.
We live in this world that wedon't stop to appreciate these
things that we do.
You can create those stopgapsin someone's pattern for us to
be able to have a realconversation.
Now, the other side of that,brad, we've got to be able to
draw in our audience, and so Iwant everyone to kind of think
about this.
Right, why does every singleperson in this world, no matter
(23:35):
who you are, where you live,first and foremost, why do we
all post online, brad?
What are your thoughts that we?
Why do we all post online?
Speaker 2 (23:46):
Well, I think a lot of people are motivated from a
point of catching up.
They'll see someone like GaryVaynerchuk and go.
Oh, he's Like everywhere allthe time, all at once.
So that's what I need to do.
Yeah, I need to go in that andsort of chasing getting to this
kind of gerbil wheel of I needto be Present, I need to be
(24:09):
constantly creating more stuffand and truth be known like most
of the people who fall intothat pattern Hit a burnout like
oh yeah, they hit a wall andthen they're done their toast
100% and you know we continue tobe able to see that they post,
to be able to catch up withsomebody.
Speaker 1 (24:27):
They post for branding, for marketing, for
clients, whatever it might be.
But we've all been conditionedover that last 20 years, right,
like I think I mentioned before,like one of my first clients
was my space.
So you know, one of the thingsI've seen is we all been
conditioned Before all that forthose little hits of dopamine we
all get.
When someone likes or commentson our post, then it's to be
(24:48):
able to follow up, then it's tobe able to brand minutes for
marketing.
Right, we need that littlevalidation.
You're gonna go, okay, I postedsomeone to like it.
Once we get that first like youbreathe a little bit, right,
and then it kind of movesforward, and so we have to be
able to understand that.
So if I want to get someone'sattention, like yours, brad, you
know I want to be able tobecome that dopamine dealer,
(25:10):
right, I want to be able to usesomething like sales navigator
to be able to not only identifymy audience but who's actually
active in the last 30 days.
I'll find maybe this LinkedInlive right here, right, I'm like
, wow, brad, man, I just want toreach out.
Thank you so much for havingJoshua on.
You know really enjoyed x, yand z.
Right, we're starting with that.
Thank you again.
We're actually liking andcalming in the post and then
(25:31):
sending out a personal messageto appreciate you for sharing
and this is what I want everyoneto understand.
Right, like the average personis less than 1% engagement of
this platform.
So when you give these littledopamine hits of likes and
comments and reach out toappreciate someone, it opened up
, it's an opportunity forconversation and this is where
we have to be able to go now.
Look, brad, it doesn't stopthere, because this is where
(25:53):
usually, when they connect andthen someone pitches you and and
I've seen it like we're seeingit now more than ever these,
these marketers that are goingthrough, they're not only
pitching you on LinkedIn,they're scraping your email and
pitching you over there, andthen they're also scraping your
phone number saying you text.
It's like dude, if you thoughtI was gonna hire you because I
pitched me one place, it reallyhelps that you pitched me a
(26:15):
couple more times like that.
I please continue I.
Don't know who's training thesepeople.
The numbers game, like thenumbers game, doesn't work
anymore, right?
We?
We live in a world of veryintelligent you means right, and
that if you, if that numbersgame does work, you're not
picking up the right clientsanyway.
Right, so they're being soldinto it.
And so we have to be able tothink, like my mother always
(26:36):
taught me, when I meet someonenew, to be able to give them a
compliment.
And so we look at these thingson how do we continue to be able
to give dopamine hits beingthat dopamine deal that have put
Someone not in a heightenedstate?
Right, people get dopamine andserotonin mixed up.
Dopine actually puts you moreof a flow state for conversation
.
And so I look at a complimenton LinkedIn.
A compliment is being able to goin and give someone endorsement
(26:58):
on their skills.
Now I hear you, br.
I know everyone Brad'slistening on how can I endorse
someone if I don't know them?
Number one rule in my housewith my kids is it's nice to be
nice.
Hmm, that's what I wanteveryone to understand.
Right, it's nice to be nice.
Right, give without looking tobe received.
So, like again, I connect, Isend out a thank you message.
(27:18):
I appreciate them, right.
They connect with me.
I immediately go in and justgive them a compliment and
LinkedIn lets them know hey,josh, endorse you for marketing.
You want to say thank you,right?
It continues this conversationand this is what we have to be
able to think of how we make itabout them being able to connect
, being able to start like wewouldn't real life, rather than
if I walked up to you, brad, anda networking event was- like
(27:40):
hey.
I'm Josh, will be Lee.
You want to sign up forLinkedIn, like we just met right
.
But that's what we have to beable to shift and we have to
remember there's human beings onthe other side.
Speaker 2 (27:50):
Yeah, well, I really want to underline the whole idea
around being really kind of aconvener of conversation and
that Whatever, whatever group ofpeople you're wanting to
connect with, there areconversations that really want
to happen and are alreadyhappening around them.
(28:10):
And If you can tap into that,like if you can find out first
of all, what is the conversation, what does people want to talk
about me?
Before we got on, we're talkingabout my daughter with her her
large feet and how, well,there's lots of young women with
large feet and they can't findshoes that fit well.
Speaker 1 (28:26):
You're gonna get hit.
Bet you're gonna see this videolater.
You're gonna be in trouble,buddy.
Speaker 2 (28:32):
Yeah, well, I know I was actually really unlikely
that she'll watch this, but Inany case, there's a lot of women
like her, you know she's 19 whohave these large feet in there.
She's kind of embarrassed by itand she can't.
You know she always has to walkaround and sort of dad sneakers
or something like that.
You know so, but that's theconversation.
(28:53):
That that's the conversationthat kind of wants to happen in
that particular group, real life.
Speaker 1 (28:57):
Yeah right, being able to go through like we
connect on a personal level,like LinkedIn's not a business
platform, it's a human platform.
They continue to be able toshow that and I mean we have to
be able to.
If you don't add that, at leastthat minimum 10% personal Into
everything that you do, you'remissing that connection.
Right, that's what people arelooking for.
Most people on this platformjust talk about themselves and
all the things they can do.
We all know that person like ohthere's Josh again.
(29:20):
That dude never shuts aboutLinkedIn.
Avoid, avoid.
We don't want to be that personin the room.
Yeah so we have to be able toshift these things right.
How do we actually educate,inspire and like, share little
things about us?
And you know, brad, one of thebiggest things they continue to
be able to see like people go,oh well, I do say Gary Vee's
making videos.
Or Tony Robbins, arianaHuffington they're, they're,
they look amazing.
Those are household names andif you're someone out there that
(29:44):
is not a household name, I'mtelling you I am not Real and
raw versus over produced winsevery time, because when I see
an over produced video bysomebody, I'm gonna tell you
right now I'm waiting for thepitch.
I think it's a commercial,because more than likely, that's
what it is Just taking out thislittle phone of ours right, we
all carry them in our pocketsthese days and making something
(30:04):
real and raw and it's reallyconnecting and not worrying
about if I'm saying it perfectlyor if it's the right lighting
and different things like that,and just being human.
It can really create thoseother people go Wow, I Connect
with it.
There's opportunity, there'srelationship, there's
conversation and that's what wereally need to concentrate on
these days more than ever andthat's what we continue to be
(30:27):
able to see successful onLinkedIn.
Speaker 2 (30:29):
Well, that's great.
Well, that's actually a reallygreat note for us to wrap up on,
because we're just at the endof our time today.
If there's one last note ofinspiration of actually showing
up as a human, what would thatbe?
Speaker 1 (30:45):
You know I'll say this again.
I mean it's being a hundredpercent.
You a Hundred percent of thetime on an offline.
It's freeing, it allows you,but you don't have to pretend to
be anything else, you don'thave to remember who you were
pretending to be, and that willchange your life, not only
online and the people that youconnect with, allowing you to be
able to live a better life justin general and truly create
(31:05):
change in this world.
Speaker 2 (31:06):
I Love it bad and and real and raw.
Write it down All right.
Well, if people are listeningto this and they're inspired and
would like to hook up with youand Become their own standout
authority, what's the best wayfor them to do that?
Speaker 1 (31:25):
I mean, look, let's just be a hundred percent.
We're on LinkedIn, like, pleasesend me a message, right, but,
like I want everyone tounderstand, like I'm not what I
call playing Pokemon on LinkedIn, right, this is the biggest
problem.
Most of the time, to collectthem all, there's hitting that
ad button.
If someone sends me a blankconnection request, I'm not
trying to do that, right, likethis is the biggest problem.
Why people say might getspammed.
All the time I got junk feedsbecause you just hit that
(31:46):
connection request all the time.
So what I want everyone to dois if you love, you will love
Brad.
Show you, love what he standsfor.
Semi-connection rest, right,tell me that you saw me with
Brad and tell me why you loveBrad, right, like why you listen
in, because now I'm gonnabetter know you, but I'm also
gonna get a better conversationI can go back to Brad with and
be able to say wow, look at allthese amazing things people said
(32:06):
.
Speaker 2 (32:07):
That's the best way.
I think I love it.
That's great, all right.
Well, you heard it.
Go for it, josh.
Thanks so much for coming ontoday.
This has really been a greatconversation.
Thank you, I appreciate it.
And for those of you listeningat the end, I just want to
remind you that if you'd like togo and check out the entire
(32:28):
archive of the standout businessshow, go to
standoutbusinessshow and it'sall there all the audio, all the
video, all the show notes, allthe links to all the extra Stuff
and you can binge to yourheart's content.
We go live every Thursday, 11am Eastern time, and until the
next time, so long.
Everyone's basically going through and they're
sending out a thousand messagesin hopes to be able to get the
one sale when, in essence, allthey're doing is pissing off 999
people.
There's a better way to be ableto do it.
We have to be able tounderstand that.
We have to be able to startconversations right.
Conversations createrelationships, relationships,
(00:26):
open up opportunities.
Honestly, it's more powerful ifyou actually treat someone like
a human being and create anadvocate first.
If I create an advocate becauseI educated, inspired and drew
pen and they chose to be able towork with me, and that's
powerful because an advocate canbring me thousands of
opportunities.
Speaker 2 (00:45):
Welcome to the Standout Business Show, where
it's all about making a biggerdifference by doing business
differently.
I'm Brad Powell and today we'retalking about how to be more
human in a digital world.
And, of course, in this time,like for me personally, I'm
(01:06):
feeling like very much in thepost-COVID recovery mode of
having to be by myself or justwith my close family for the
longest period of time and notbeing able to get out into the
world very often and or do thethings that I was very used to
doing and, in fact, going in theother direction of all the time
(01:27):
interacting with people in thisvirtual way, on Zoom call or on
a live stream, or doing somekind of texting, that kind of
thing.
And so now that we're movingout of that and we're able to be
more present, the world hasshifted and what the new normal
is is that this activity ofconnecting your brand to the
(01:52):
people who you most want toserve is going to continue to
happen in a virtual way.
So the big question is how canyou humanize your brand and
create real human connections inthis online marketing world
that we're in?
Being an entrepreneur, it oftenfeel like you're cast away,
(02:15):
you're all alone on an island,and you've been taught to
protect your borders and thatyou shouldn't be sharing your
ideas and you certainlyshouldn't open up about your
mistakes and your failures andyour vulnerabilities.
But all of that has shifted,especially in this online world.
So today's guest, josh Lee.
(02:37):
He's going to join and try andbust this mindset completely
open.
He is the founder of StandoutAuthority and he helps his
clients create real humanconnections online and build
long lasting relationships andbrand advocates that, in fact,
will last a lifetime.
So he's called the dopaminedealer of LinkedIn, which I'd
(03:02):
absolutely love, and so staytuned how you can humanize your
brand, right here where we'regoing live on LinkedIn.
So with that, let's start theshow.
All right, josh, welcome to theshow.
Speaker 1 (03:20):
Thank you so much, man.
Again, I love the intro, andwhat better show for me to be on
than the Standout Business Show?
Right, I know, right, it'sexciting for today.
Speaker 2 (03:29):
This great very sky is doing Standout Authority
perfect match.
So, to start us off, I want tohear, like your journey in terms
of humanizing your own brand.
You know, because we've allgone through this, this weird
period of time of having to, youknow, first of all, just adjust
(03:49):
to this ever increasingisolation that has become this
time of.
Well, we're all doing remote,we're all connecting like this
through some kind of virtualinterface, and yet the need for
real connection is probably morerelevant and more needed now
(04:09):
than ever before.
Oh yeah, 100%.
Speaker 1 (04:13):
Well, you know, brad, I'll tell you it's journey's
been a long one.
I can't just tell you that Ijust woke up one day and I was
the dopamine dealer of LinkedIn,right, like a title that was
given to me.
I didn't just make that myselfand you know, when I look at my
journey and I'll go through thisbecause I want to make sure
that I give background like youknow, I started my first
companies over 20 years ago inthe online advertising space.
(04:36):
One of my first clients, brad,was actually my space, right.
So when we talk about you know,not everyone's like okay, wait,
how old is this guy?
Right.
When we say my space, kind ofgoing through them, because I
actually helped them develop oneof the first social media ads
to be able to monetize theirtraffic.
And since then I've monetizedalmost a billion dollars in
advertising and then over 35trillion online impressions
(04:58):
across my own servers.
And one of the biggest things Ilearned is there's a huge
difference actually traffic andactually true conversion.
And for me, one of the biggestthings that I realized back then
was like oh well, I'm going tomake more money, I'm going to be
behind the curtain, right, Idon't want to be called in front
of the curtain.
Why do I want to do that?
And that was bad on me, right?
I mean, it actually led me tobeing successful based on what
(05:22):
people base success on, which ismonetary value.
But I was not the person Ishould have been and it actually
led me to a point where Icontemplated if I should be on
this planet or not.
I was really blessed that I wentthrough a life reset and kind
of started over, closed a lot ofmy companies and went through
and really looked at where Iwanted to do and what I wanted
(05:43):
to, who I wanted to help.
And that's kind of wherestandout authority was born to
be able to humanize the way weare online, because before that
I was just monetizing, right,being able to go through.
It was very transactional andthere had to be a better way to
be able to do it.
And for me, one of the biggestthings that helped me back was
this whole thing of how we weresupposed to show up online.
What we were taught growing upand what was freeing was being
(06:06):
100% me, 100% of the time on andoffline.
And when I started doing that,I started being able to show up,
I started being able to affectpeople on a real level.
I started being able to not justput content out there but
actually understand what thehuman algorithm is, where we you
and I both know that most, notmost all human beings make
(06:29):
decisions by based on somedegree of love or hate.
We don't make decisions beingindifferent to anything, and so
when we're creating contentthat's different, wasting only
our own time, what everyone elseis.
So we have to be polarizing, wehave to go out and start
drawing a tribe, and that'sreally started.
I found a platform thatEveryone goes out with a big btb
platform the one we're onlinkedin right but every company
(06:52):
is run by another human being.
Most marketers forget that, soit's really all hdh, and that's
kind of where I found myselftoday.
Speaker 2 (06:59):
Yeah, well, I really like the term human algorithm.
A lot of content creators Fallinto the pattern and mistake of
chasing the algorithm and tryingto appease and please the
algorithm minutes.
It's really a losing game, yeah.
The other thing that I want tounderline is this journey from
(07:19):
being in the background To being, you know, scene, to see it as
yourself, and this is somethingI had to go through.
I mean, I used to work withclients entirely behind the
camera and In that time, youknow, I really didn't understand
very well what I was puttingthem through by shooting them on
(07:41):
video.
And then, when I started doingmy own content, it was like this
giant realization oh my gosh,this is what it's like.
You know, it's hard and ittakes practice and it takes
really getting over yourselffrom the point of view of, like,
well, I'm gonna do stuff andI'm gonna mess up, and I'm gonna
be much different than perfectin the way that I'm expressing
(08:06):
myself, in the way that I'msaying things, and this is just
a trajectory that I think a lotof people Are really fearful of
it.
Like, oh my gosh, if I dosomething online and it's a
mistake, it's gonna live outthere forever and I'm never
gonna live it down when actuallythere is this thing.
You know the pratfall effectlike if you should, you know,
(08:29):
spill your coffee or you trip orwhatever you do, that's sort of
like, oh relatable, oh, thisperson is just a normal human.
People can really connect onthat.
Speaker 1 (08:38):
Number seven.
I mean, again, we're allperfectly imperfect and that's
the one thing that we understand.
We live in the social mediadriven world.
Where is this?
Influencers that look perfectand going through and there's no
issues, and that's there's noconnection.
Right, every single time, allyou're doing is building a
bigger gap between them andtheir audience, the more that we
(08:59):
humanize ourselves, allowingpeople to know like, hey, look,
you're not alone.
I've been there, you know,we've gone through that.
I had a journey.
You know, the same thing is you, I just took a different way to
be able to get about there.
It allows us to be able to havea connection, because human
beings, we look forcommonalities, we look for
connection, and I think that'sone of the biggest things that I
see on linkedin.
Right like, people continue togo and look at me, I'm the co
(09:21):
founder and you know I look atall these amazing things I did
and I was talking aboutthemselves.
Right, they're not telling astory, they're not allowing
people to be able to seethemselves in that.
Even on their their profile,right like it reads like a
resume.
I mean, I get a lot of peopleon here are looking for jobs,
looking for opportunity,opportunities on linkedin.
That's not what this platformis really about all anymore.
(09:45):
Right, twenty years of thisplatform, it's really evolved.
It's about being able to tellyour career journey.
(10:31):
I don't, when I wake up in themorning, I don't go through and
reach for my phone.
That's what most people do.
Right, you're settingprecedence at.
The outside world is moreimportant than you.
We've all got to be able tofill up our cup first.
Right, we've got to be able tofill into ourselves and so, like
I do my best, I wake up at like5.30 in the morning, don't
touch my phone until about 9.
But when I do be able to gothrough, the first thing I do is
I think of five things that Ican accomplish this day.
(10:53):
Right, it's kind of like makinga to-do list, but the things
that I know, without a shadow ofa doubt, I can do, like waking
up, hugging my kids, giving mywife a kiss saying I love you,
all these things that I know Ican accomplish, and then,
instead of running on a piece ofpaper, which most people do-
and it doesn't change the valueof the piece of paper.
I actually take out my phone andI make a video.
(11:14):
Hey, josh, today you are goingto do X, y and Z, and then at
the end of that video,congratulations on accomplishing
your goals today.
Now, what that allows me to beable to do is not only watch
that video at night before I goto bed and go to bed feeling
accomplished, which is massivelyshifting in our psyche, but
(11:35):
also if I can see myself everysingle day on camera telling
myself that I'm going toaccomplish something and then
hearing myself sayingcongratulations.
We hold ourselves moreaccountable than anything.
Right, if I can tell myselfsomething, that I can be on
camera.
I can tell anyone anything andknow that I'm going to not be
held as responsible as I holdmyself, and so I think that's a
(11:56):
big thing for people getting onvideo these days.
If you can be able to do thatevery single day, it'll shift
the way you're online and shift.
Hey look, people can saywhatever they want and get with
me.
Speaker 2 (12:05):
Yeah, I love that.
That's such a great practicefor a whole bunch of reasons,
not the least of which is justgetting used to seeing yourself
on camera.
Speaker 1 (12:17):
That's my product of that, yeah.
Speaker 2 (12:19):
Yeah, like I remember .
This reminds me of a story whenI was really little.
I thought I'm going to datemyself.
I thought that my big hero atthe time was the Western TV star
Michael Landon.
Speaker 1 (12:30):
Okay, yeah, I remember Michael Landon.
Speaker 2 (12:32):
Yeah, so he was in a show called Bonanza.
Oh yeah, Play the character,little Joe, and I just thought
he was the coolest thing.
You know, he had the hat and hehad the horse and I was like I
want to be just like him.
And I thought in my four yearold mind self-image that I
looked like Michael Landon, thatI was going to be like Michael
Landon, I was going to grow upand be like him One day.
(12:55):
Like in the house where I lived, all the mirrors were way up
high and so one day I climbed uponto like the bathtub and then
from there up onto the sink andI could stand there and look at
myself in the mirror and, ofcourse, what I saw was this
funny little kid with a shavedhead and big forehead and didn't
look anything.
Speaker 1 (13:15):
Michael Landon had a lot of hair.
I know he had a lot of hair.
Speaker 2 (13:17):
I was like, oh no, wait, I don't look anything like
him.
And I went downstairs sort ofwith tears in my eyes, you know,
saying I don't really like theway I look.
And my mother, to her credit,she bought me a mirror, a long
one, put it up in my bedroom,like down at my height, so that
I could, like every day, getdressed in front of the mirror
(13:38):
and get used to myself.
And within relatively shortperiod of time I was like, okay,
you know, this is me, and justseeing your own reflection often
enough.
And you know, now that we havethese little phones, it's a
really nice.
This is our little carry aroundmirror right here.
Speaker 1 (13:56):
Oh, yeah, well, you know, seeing our reflection, not
just being able to go through,where most of us look at it and
go oh, I can lose a littleweight there.
This is wrong.
But like just appreciating forwho we are, right, yeah, being
okay with those littleimperfections that make each of
us unique, because that's thepower in us, right, no one's
like us and that's why we haveso much power in this world.
(14:16):
Once you actually understandthat man, it is golden and it
allows you to be able to livethe life that you need to live,
to not only affect your own life, but to be able to create the
ripples in this world that willcontinue to be able to go
forward.
Speaker 2 (14:32):
Yeah, and so you are really big on LinkedIn, like of
all the platforms out there,which seems like almost every
other month there's somethingnew coming on the pike.
Now more than ever, oh yeah,and that will continue to happen
.
But LinkedIn is like thegrandfather of these social
(14:55):
media platforms, and it's weirdbecause most people don't
actually think of LinkedIn as asocial media site.
They think of it as like a jobboard.
Speaker 1 (15:03):
Yeah.
Speaker 2 (15:04):
And so, like I'm big on LinkedIn, I'm with you in
terms of this is the best onlineplace to be operating, but why
do you think that it's sovaluable right now?
Speaker 1 (15:17):
You know, brad, I mean I'll tell you, man, it's
interesting, right?
Because I mean we look at thisand you're right, it's been
around, it's funny.
I actually just did a postabout it today.
Yeah, I know, this morning.
I guess I've been around for 20years.
People don't realize that rightLike it's the longest running
quote unquote social mediaplatform out there.
And when we look at thedifferent aspects, right Like
it's not only being able to beseen on LinkedIn, like, first
(15:39):
and foremost, I love LinkedIn.
Four out of five people on thisplatform are business decision
makers.
More than 50% or more of thepeople on this platform have a
college degree or higher.
Average income is much higher,so there's a very elevated
audience on this platform.
But that's just one thing,right, being able to get to in
front of an audience that reallycan make decisions in this
(15:59):
world and create impact.
But the other aspect of it is,like, if everyone's not paying
attention.
Microsoft actually purchasedLinkedIn a couple years back for
$26.4 billion, one of theirlargest cash purchases and one
of their biggest returns,because I think it's worth like
almost $80 billion now, which ishuge for them, right.
They've seen a massiveinvestment.
Now it doesn't stop there,right, most people know
(16:22):
Microsoft's been around for along time.
I mean, if you're bettingagainst Microsoft, you're
probably making the wrong bet.
But look, I mean I'm going totell you here, brad.
I mean, like, one of the otherthings that's going on is, with
all this, right, linkedin is oneof the most highly indexed
sites out there.
They have a Moz score, which ishow SEO is kind of ranked on
Google, of 100 out of 100.
(16:42):
So when I'm putting up myprofile, putting out content,
making comments, all that isindexed not only on LinkedIn but
also on Google, where we reallywant to be found where
everyone's searching.
Now I'll take it even one stepfurther, because this has been a
real shift.
Now.
I was up at the LinkedIn officesup in New York a couple weeks
back talking with them aboutwhere they're going with AI, and
(17:04):
another big partner that'srecently come in in the last
year is Microsoft's investmentin open AI.
Right, open AI is chat, gpt.
It's been around, everyonehears it, we hear a lot about it
.
Well, brad, this is the coolthing, man, very similar to if
people weren't paying attention.
We all know that Elon Muskbought Twitter, changed it to X,
(17:27):
all that other stuff, but hewasn't trying to buy a social
media platform.
He was trying to reallyunderstand that human algorithm
that you and I were talkingabout earlier, because he wanted
to put out a new AI platform,because he was one of the
original founders of open AI,and so that's what open AI and
Microsoft are doing now.
They're indexing everything onLinkedIn and they're really
(17:48):
being amazing with how they'reactually doing it very smart,
more intelligent than actuallythey were doing it on Twitter
with collaborative articles,things like that and so now we
are on LinkedIn and connectingwith other human beings.
We're not only being able tohave opportunity here, we're
having opportunity on Google,and soon everything that we're
doing is gonna be indexed andshown across these AI's,
(18:09):
allowing us to truly beauthorities in our space.
Speaker 2 (18:12):
Yeah, it's an amazing opportunity.
Actually, it's like, oh my gosh, another giant bandwagon to
jump on board.
Speaker 1 (18:20):
Oh yeah, well, I mean Bloomberg just came out with,
you know, linkedin's cool again.
I was like dude.
I always thought it was cool.
I didn't have any issues andthen even Gary Vee was talked
about the article as well, andhe's like you know, linkedin's
cool, it's always being cool.
Like too many people aresleeping on LinkedIn.
You better get your butts overhere, right?
Speaker 2 (18:38):
Yeah, I agree with that.
I especially like it for video.
Yeah, because if you look at, Imean okay, tiktok has made
short form video, kind of thething at the moment.
And so all the other platformsInstagram, facebook, youtube are
doing their own version ofshort form videos, which is cool
(18:59):
.
However, if you're over thereon those platforms and you're
making that kind of content, sois everyone else, like, everyone
on TikTok and YouTube aremaking videos.
Speaker 1 (19:11):
You're competing in so far a billion people yeah.
Speaker 2 (19:14):
But if you show up here on LinkedIn and you're
making a video and you're whatyou know, a lawyer for people
getting divorces, you might bethe only one who's producing
that kind of content.
Speaker 1 (19:29):
Your organic reach.
For that is amazing, brad.
I mean like you're 100% correct.
And people continue to be ableto sleep, but I can't put my
voice out there.
Why?
Not yeah Right, it's amazingand this is the platform to be
able to do it on.
Speaker 2 (19:42):
Yeah.
So there is, however, a lot ofI won't call them bad actors,
I'll just say there's a lot ofannoying behavior on LinkedIn,
especially amongst the marketingcrowd.
Oh yeah and so, as we'retalking about being human and
Promoting the human algorithm,what are the things that you see
in terms of like, things to belike, not doing, and and ways
(20:05):
that you can actually show up asa, as Something much more
personable and relatable, whileyou're operating on LinkedIn?
Speaker 1 (20:13):
So wait a minute, brad, you're telling me that you
don't like the messages thatthey reach out and they say, hey
, brad, I see you wear shirts metoo, that's right, I love those
.
Then, two seconds later, theypitch us.
I mean, like that's exactlywhat I was looking for today.
And I mean, like come on right,like right, this is everyone's
is basically going through.
And they're sending out athousand messages In hopes to be
(20:34):
able to get the one sale when,in essence, all they're doing is
pissing off 999 people.
There's a better way to be ableto do it and we have to be able
to understand that.
We have to be able to startconversations right.
Conversations createrelationships, relationships,
open up opportunities.
Everyone's trying to skip fromthis tag pitch, tag pitch and,
(20:55):
honestly, it's more powerful ifyou actually treat someone like
a human being and create anadvocate.
First right, a sale or a lead isa one-to-one Relationship.
That's exhausting for everybody.
But if I create an advocatebecause I educated, inspired and
drew the end and they chose tobe able to work with me, and
that's powerful because anadvocate can bring me thousands
of opportunities, and this iswhat we need to really think
(21:16):
about, I mean, when I talk aboutwhat we do on LinkedIn at
standard authority.
It's not rocket science, man,it's.
It's just the things that mymother Taught me how to be able
to treat other human beings.
We're just doing it online,right?
We're not trying to talk tosome of you so like when we're
looking for things.
I mean, like I hate coldcalling, cold email.
I, brad, I assume you too, Imean you, you, you like cold
(21:38):
calls and cold email.
No, don't do not do it.
As soon as our phone rings, weanswered.
It was like a number we don'tknow and we don't.
We're like hello, that littlebit of silence like hang up,
hang up.
Speaker 2 (21:49):
Right.
Speaker 1 (21:50):
Oh, my god, this is I can only imagine automated
message.
What's going on, and that'swhat we continue to be able to
see, and so, for me, what welook at a standard authority is
like okay, well, what are the?
What are the reasons?
How do we actually getsomeone's attention right?
Well, on the front part of it,it's engage of people that
engage with you, right?
So, on LinkedIn, we canactually be able to see Little
(22:12):
things like who looked at ourprofile and who engaged in our
honor on our content, right.
And so this is one thing Ireally learned.
You talked about COVID earlier.
Like In this world, covidreally taught us.
One of the biggest things Ithink that really resonated with
me was we forgot to appreciatethe little things in life that
we take for granted, and that'sthe same thing with online,
(22:33):
right.
So what things do we take forgranted?
Because we're in this humanalgorithm of like comment, share
posts, like comment, share post, and so we forget to appreciate
these things that people takeadvantage of.
So, for me, I want to look attrigger points, right, the first
two trigger points.
Or does someone look at myprofile or someone gauge on my
content what I can reach out?
Say, brag, you look me up.
I'm like, hey, brad, I noticedyou looked at my profile.
(22:53):
Man, I just want to reach outand say thank you.
You know too often we don'tappreciate, you know, the little
things in life.
I'd love to be able to connectwith you and find out what she
to check me out.
Or, brad man, I saw you like myrecent post man, I just want to
say thank you.
You know, too often Iappreciate that love to find out
what push you to engage on it.
Right, being able to start aconversation.
It's amazing what a thank youplace.
(23:14):
Correctly.
We live in this world that wedon't stop to appreciate these
things that we do.
You can create those stopgapsin someone's pattern for us to
be able to have a realconversation.
Now, the other side of that,brad, we've got to be able to
draw in our audience, and so Iwant everyone to kind of think
about this.
Right, why does every singleperson in this world, no matter
(23:35):
who you are, where you live,first and foremost, why do we
all post online, brad?
What are your thoughts that we?
Why do we all post online?
Speaker 2 (23:46):
Well, I think a lot of people are motivated from a
point of catching up.
They'll see someone like GaryVaynerchuk and go.
Oh, he's Like everywhere allthe time, all at once.
So that's what I need to do.
Yeah, I need to go in that andsort of chasing getting to this
kind of gerbil wheel of I needto be Present, I need to be
(24:09):
constantly creating more stuffand and truth be known like most
of the people who fall intothat pattern Hit a burnout like
oh yeah, they hit a wall andthen they're done their toast
100% and you know we continue tobe able to see that they post,
to be able to catch up withsomebody.
Speaker 1 (24:27):
They post for branding, for marketing, for
clients, whatever it might be.
But we've all been conditionedover that last 20 years, right,
like I think I mentioned before,like one of my first clients
was my space.
So you know, one of the thingsI've seen is we all been
conditioned Before all that forthose little hits of dopamine we
all get.
When someone likes or commentson our post, then it's to be
(24:48):
able to follow up, then it's tobe able to brand minutes for
marketing.
Right, we need that littlevalidation.
You're gonna go, okay, I postedsomeone to like it.
Once we get that first like youbreathe a little bit, right,
and then it kind of movesforward, and so we have to be
able to understand that.
So if I want to get someone'sattention, like yours, brad, you
know I want to be able tobecome that dopamine dealer,
(25:10):
right, I want to be able to usesomething like sales navigator
to be able to not only identifymy audience but who's actually
active in the last 30 days.
I'll find maybe this LinkedInlive right here, right, I'm like
, wow, brad, man, I just want toreach out.
Thank you so much for havingJoshua on.
You know really enjoyed x, yand z.
Right, we're starting with that.
Thank you again.
We're actually liking andcalming in the post and then
(25:31):
sending out a personal messageto appreciate you for sharing
and this is what I want everyoneto understand.
Right, like the average personis less than 1% engagement of
this platform.
So when you give these littledopamine hits of likes and
comments and reach out toappreciate someone, it opened up
, it's an opportunity forconversation and this is where
we have to be able to go now.
Look, brad, it doesn't stopthere, because this is where
(25:53):
usually, when they connect andthen someone pitches you and and
I've seen it like we're seeingit now more than ever these,
these marketers that are goingthrough, they're not only
pitching you on LinkedIn,they're scraping your email and
pitching you over there, andthen they're also scraping your
phone number saying you text.
It's like dude, if you thoughtI was gonna hire you because I
pitched me one place, it reallyhelps that you pitched me a
(26:15):
couple more times like that.
I please continue I.
Don't know who's training thesepeople.
The numbers game, like thenumbers game, doesn't work
anymore, right?
We?
We live in a world of veryintelligent you means right, and
that if you, if that numbersgame does work, you're not
picking up the right clientsanyway.
Right, so they're being soldinto it.
And so we have to be able tothink, like my mother always
(26:36):
taught me, when I meet someonenew, to be able to give them a
compliment.
And so we look at these thingson how do we continue to be able
to give dopamine hits beingthat dopamine deal that have put
Someone not in a heightenedstate?
Right, people get dopamine andserotonin mixed up.
Dopine actually puts you moreof a flow state for conversation
.
And so I look at a complimenton LinkedIn.
A compliment is being able to goin and give someone endorsement
(26:58):
on their skills.
Now I hear you, br.
I know everyone Brad'slistening on how can I endorse
someone if I don't know them?
Number one rule in my housewith my kids is it's nice to be
nice.
Hmm, that's what I wanteveryone to understand.
Right, it's nice to be nice.
Right, give without looking tobe received.
So, like again, I connect, Isend out a thank you message.
(27:18):
I appreciate them, right.
They connect with me.
I immediately go in and justgive them a compliment and
LinkedIn lets them know hey,josh, endorse you for marketing.
You want to say thank you,right?
It continues this conversationand this is what we have to be
able to think of how we make itabout them being able to connect
, being able to start like wewouldn't real life, rather than
if I walked up to you, brad, anda networking event was- like
(27:40):
hey.
I'm Josh, will be Lee.
You want to sign up forLinkedIn, like we just met right
.
But that's what we have to beable to shift and we have to
remember there's human beings onthe other side.
Speaker 2 (27:50):
Yeah, well, I really want to underline the whole idea
around being really kind of aconvener of conversation and
that Whatever, whatever group ofpeople you're wanting to
connect with, there areconversations that really want
to happen and are alreadyhappening around them.
(28:10):
And If you can tap into that,like if you can find out first
of all, what is the conversation, what does people want to talk
about me?
Before we got on, we're talkingabout my daughter with her her
large feet and how, well,there's lots of young women with
large feet and they can't findshoes that fit well.
Speaker 1 (28:26):
You're gonna get hit.
Bet you're gonna see this videolater.
You're gonna be in trouble,buddy.
Speaker 2 (28:32):
Yeah, well, I know I was actually really unlikely
that she'll watch this, but Inany case, there's a lot of women
like her, you know she's 19 whohave these large feet in there.
She's kind of embarrassed by itand she can't.
You know she always has to walkaround and sort of dad sneakers
or something like that.
You know so, but that's theconversation.
(28:53):
That that's the conversationthat kind of wants to happen in
that particular group, real life.
Speaker 1 (28:57):
Yeah right, being able to go through like we
connect on a personal level,like LinkedIn's not a business
platform, it's a human platform.
They continue to be able toshow that and I mean we have to
be able to.
If you don't add that, at leastthat minimum 10% personal Into
everything that you do, you'remissing that connection.
Right, that's what people arelooking for.
Most people on this platformjust talk about themselves and
all the things they can do.
We all know that person like ohthere's Josh again.
(29:20):
That dude never shuts aboutLinkedIn.
Avoid, avoid.
We don't want to be that personin the room.
Yeah so we have to be able toshift these things right.
How do we actually educate,inspire and like, share little
things about us?
And you know, brad, one of thebiggest things they continue to
be able to see like people go,oh well, I do say Gary Vee's
making videos.
Or Tony Robbins, arianaHuffington they're, they're,
they look amazing.
Those are household names andif you're someone out there that
(29:44):
is not a household name, I'mtelling you I am not Real and
raw versus over produced winsevery time, because when I see
an over produced video bysomebody, I'm gonna tell you
right now I'm waiting for thepitch.
I think it's a commercial,because more than likely, that's
what it is Just taking out thislittle phone of ours right, we
all carry them in our pocketsthese days and making something
(30:04):
real and raw and it's reallyconnecting and not worrying
about if I'm saying it perfectlyor if it's the right lighting
and different things like that,and just being human.
It can really create thoseother people go Wow, I Connect
with it.
There's opportunity, there'srelationship, there's
conversation and that's what wereally need to concentrate on
these days more than ever andthat's what we continue to be
(30:27):
able to see successful onLinkedIn.
Speaker 2 (30:29):
Well, that's great.
Well, that's actually a reallygreat note for us to wrap up on,
because we're just at the endof our time today.
If there's one last note ofinspiration of actually showing
up as a human, what would thatbe?
Speaker 1 (30:45):
You know I'll say this again.
I mean it's being a hundredpercent.
You a Hundred percent of thetime on an offline.
It's freeing, it allows you,but you don't have to pretend to
be anything else, you don'thave to remember who you were
pretending to be, and that willchange your life, not only
online and the people that youconnect with, allowing you to be
able to live a better life justin general and truly create
(31:05):
change in this world.
Speaker 2 (31:06):
I Love it bad and and real and raw.
Write it down All right.
Well, if people are listeningto this and they're inspired and
would like to hook up with youand Become their own standout
authority, what's the best wayfor them to do that?
Speaker 1 (31:25):
I mean, look, let's just be a hundred percent.
We're on LinkedIn, like, pleasesend me a message, right, but,
like I want everyone tounderstand, like I'm not what I
call playing Pokemon on LinkedIn, right, this is the biggest
problem.
Most of the time, to collectthem all, there's hitting that
ad button.
If someone sends me a blankconnection request, I'm not
trying to do that, right, likethis is the biggest problem.
Why people say might getspammed.
All the time I got junk feedsbecause you just hit that
(31:46):
connection request all the time.
So what I want everyone to dois if you love, you will love
Brad.
Show you, love what he standsfor.
Semi-connection rest, right,tell me that you saw me with
Brad and tell me why you loveBrad, right, like why you listen
in, because now I'm gonnabetter know you, but I'm also
gonna get a better conversationI can go back to Brad with and
be able to say wow, look at allthese amazing things people said
(32:06):
.
Speaker 2 (32:07):
That's the best way.
I think I love it.
That's great, all right.
Well, you heard it.
Go for it, josh.
Thanks so much for coming ontoday.
This has really been a greatconversation.
Thank you, I appreciate it.
And for those of you listeningat the end, I just want to
remind you that if you'd like togo and check out the entire
(32:28):
archive of the standout businessshow, go to
standoutbusinessshow and it'sall there all the audio, all the
video, all the show notes, allthe links to all the extra Stuff
and you can binge to yourheart's content.
We go live every Thursday, 11am Eastern time, and until the
next time, so long.
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