The Strategic Communicator Podcast with Dan Farkas
How do we use communication to make the world a better place? The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process Let’s use communication to bring about a better planet. Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.
Episodes
April 23, 2024 • 28 mins
Melissa Fors Shackleford is a healthcare executive with 25 years of experience. She highlights the paramount importance of person-centered language in healthcare communication and the need for all of us prioritize individuals over generic terms. No valued customer.
Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications through simple, strategic, and inclusive language and i...
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February 19, 2024 • 31 mins
In this episode, Dan Farkas, host of 'The Strategic Communicator', talks to Tom Martin of Converse Digital about sales trends in 2024. Martin highlights the shifting sales landscape and the need for meaningful and quality interactions over high output. He underscores the new influence of Gen Z and millennials due to their self-educating tendencies and digitally-driven expectations. Noting the recent surge in spam emails and detrime...
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February 5, 2024 • 31 mins
Becky Volmer is a yoga teacher, proud corporate dropout, sober mom, and stepmom to four teenagers.
Her book "You Are Not Stuck" empowers people to break the cycles that cause heartache and use soul-guided choices to transform fear into freedom.
We also discuss why so many journalists and strategic communicators burn out and what leaders and friends can do to help.
https://www.youarenotstuck.com/book/
https://www.linkedin.com/in/...
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January 24, 2024 • 34 mins
How do strategic communicators manage a crisis when it involves themselves or the people they love?
Sharon Toerek and Carla Vallone are two of the bravest people you'll meet. They share how to manage personal trauma while trying to run a business and what we can do to protect ourselves during times of turmoil. From managing staff to figuring out insurance, listeners will leave with a different way of thinking about their business. ...
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November 7, 2023 • 29 mins
Ken Jacobs, PCC, CPC, an experienced consultant and certified coach, is the principal of Jacobs Consulting & Executive Coaching.
For 10 years, his firm has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training. In addition, through his executive coaching, he has helped leaders from C-suite executives to managers, achieve and surpass ...
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October 18, 2023 • 35 mins
Chad Millman is Chief Content Officer of The Action Network, a leading source for sports betting news, information, and data. A New York Times best-selling author, Millman also served as ESPN Digital’s Editorial Director and editor-in-chief of ESPN The Magazine.
In this episode, Millman discusses the convergence of storytelling and technology, how he balances content creation with revenue, and why it makes sense to bet on yourself....
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June 27, 2023 • 23 mins
Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world's top brands. Jessica has a Ph.D. from Michigan. She's also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms.
In this episode, Jessie explains why strategic communicators need to dig better, how to make survey people want to take, and how to overcome the rift between budget...
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April 27, 2023 • 31 mins
It's easy to talk about DEI. How can brands and non-profits showcase tangible efforts in a way people want to consume?
Bernadette Davis and John Avila each run their own communication and design firms. In this episode, each share how to effectively showcase DEI through design and reporting. From the big picture to tactical delivery, they outline content and process to help brands share internal and external critical stories.
We als...
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April 12, 2023 • 25 mins
Bill Shory works two blocks from where a mass shooting occurred in Louisville Kentucky. In this episode, he talks about how this tragedy impacted his strategic communication firm, clients, and community. Bill also discusses his experience as a news director and how strategic communicators can help journalists tell more accurate and impactful stories in times of crisis.
There's no upbeat musical open, no five questions, no chuckles ...
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March 9, 2023 • 28 mins
Jon Donatelli is a 25-year veteran in the journalism industry and has worked around the country in leading roles. In this episode, the Digital Director of WEWS in Cleveland discusses the media pitching process, why he doesn't open most PR emails, and how he ended up in the crosshairs of Joe Rogan. We also discuss the power of Calzones, laughing while reading, and why bacon and spice are everything nice.
Learn more about your ad cho...
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February 13, 2023 • 29 mins
Jenna Cooper, APR, is a seasoned strategic communications professional, executive coach, and frequent speaker on crisis communications, strategic planning, and public speaking. Her nose for news transplanted her in television broadcast markets across the country including Boise, Austin, Atlanta, and Seattle.
In this episode, Jenna discusses how journalism skills can empower high-profile leaders to better convey their messages in go...
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January 30, 2023 • 32 mins
Jason Falls is a nationally sought speaker on influence and marketing. In this episode, he offers simple tricks for new businesses to get the marketing flywheel in motion. We also discuss measuring success, making the most of Google, and why PR professionals need to ditch ad value ASAP.
Learn more about Dan:
www.passpr.com
Learn more about Jason:
www.jasonfalls.com
https://www.linkedin.com/in/jasonfalls/
Learn more about your ad ch...
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January 16, 2023 • 26 mins
Chicago AF is a free nonprofit sober community in the Chicago area. Kerry Tuttle had the task of creating awareness of this new endeavor in one of the world's largest media markets. Her experience can help any business starting to get their marketing and strategic communication off the ground.
Kerry also discusses the connection between sobriety and DEI and why the non-alcoholic movement is something every brand must consider.
Podc...
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December 30, 2022 • 18 mins
Dan ends 2022 with a look ahead to 2023 and some key trends he sees having a bigger impact on strategic communication than most might expect. Beyond multimedia (this is a podcast for goodness sake) Dan spend a few minutes discussing....
Media Relations and Search (2:30)
Cutting the Check (5:30)
Democratized Communication (10:30)
Visit www.passpr.com to learn more about Dan's work and how you can bring his expertise to your busin...
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December 7, 2022 • 33 mins
How can a communicator ensure their work is something a client or company can't live without in 2023?
Ken Jacobs has answered these questions for decades. Currently the principal of Jacobs Consulting & Executive Coaching, Ken helps empower PR and communications leaders and executives to become more effective leaders via executive coaching.
His answer....5-star client service.
This episode offers insights on how to grow business, ...
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October 31, 2022 • 8 mins
Dan Farkas is back for a second season of The Strategic Communicator With Dan Farkas as part of The Marketing Podcast Network.
Dan walks through three key trends of Season 2 and what listeners can expect.
Emerging Trends
Dealing With PR talent troubles
Using storytelling to better drive technology.
Visit www.passpr.com to learn more about Dan or book him to speak at your next conference.
Learn more about your ad choices. Visit...
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October 31, 2022 • 26 mins
Morgan Borer went from entry level hire to partner at Bevel PR in less than a decade. How?
Learning quickly
Embracing math
Not fearing the moment
Finding value in uncommon ways.
She shares her experience, joy of Harvard Business Review, and New York restaurant recommendations in this latest episode of The Strategic Communicator With Dan Farkas.
www.bevelpr.com
www.passpr.com
Learn more about your ad choices. Visit megaphone.f...
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September 29, 2022 • 24 mins
Andrew Yunker has had quite the ride:
Owns his own clothing company.
Leads innovative e-commerce at massive global brand.
Had me as a professor
He talks about lessons learned in college, after college, and on the floor of an innovative grocery giant.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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August 30, 2022 • 32 mins
Paul Roetzer is the leading voice on artificial intelligence in strategic communication.
Author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, he discusses his journey from agency owner to author to learning about something that was never on his radar in college. We also discuss funny kids, why robots don't want your job, and how to harness the power of data in any organization.
https://www.marketi...
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August 26, 2022 • 26 mins
Mark Mohammadpour has had quite the journey:
Global PR leader
Loser of 150 pounds
Entrepreneur helping others see the power of wellness.
In this episode, Mark shares his story, explains why strategic communicators struggle to take care of themselves, and offers four simple steps to better balance through wellness.
https://www.chasingthesunpdx.com
https://www.linkedin.com/in/markmohammadpour/
Learn more about your ad choices. V...
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