Ever wondered what it really takes to host a virtual summit? In this episode, I’m joined by my friends Bekah Read and Mara Kucirek to pull back the curtain on our 2025 Black Friday Summit. Together, we share a full launch debrief—what worked, what didn’t, the data behind 758 signups and 137 All-Access Pass sales, and the behind-the-scenes life moments that happened while running this summit as busy moms and business owners. Whether you’re planning a Black Friday promotion or dreaming of hosting your own virtual summit, this honest conversation is packed with lessons, encouragement, and strategies you can use right away.
What You’ll Learn in This Episode
- The planning process behind a 3-day Black Friday summit
- How we grew our email lists by over 700 signups through organic marketing
- The role of sponsorships, private podcasts, and an All-Access Pass played in our results
- Numbers, data, and conversions—from 758 signups to $4K+ in sales
- What we’d do differently if we host again in 2026
- And so much more (click here to read the blog post)
Resources & Links Mentioned In This Episode
▸ Watch the YouTube video version of this launch debrief:
▸ Get The Simplified Black Friday Planning Kit: HERE
▸ Snag the All Access Pass for The 2025 Black Friday Virtual Summit: HERE
▸ Follow Mara Kucirek: HERE
▸ Follow Bekah Read: HERE
▸ Follow Ellen Yin/Cubicle To CEO: HERE
Connect with Dolly DeLong Education
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