"If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward."
-Amanda Lucey
In this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and one of the fastest-growing female agency leaders in the Southeast. She unpacks her unique approach to scaling businesses, retaining high-value clients, and using challenges as opportunities for growth.
Whether you're an entrepreneur, leader, or marketing professional, this episode is packed with actionable takeaways on thriving in dynamic times.
Key Points + Chapter Markers:
00:00 – Introduction (The Only Constant is Change)
04:03 – Building a Purpose-Driven Agency
08:16 – Aligning Leadership with Vision
12:29 – Client Acquisition and Retention Mastery
17:21 – Innovation as a Retention Strategy
24:02 – Lessons in Leadership and Crisis Management
30:53 – Introducing ‘Upheaval’
Connect with Amanda:
Book “Upheaval” - Amazon
Website - https://amandalucey.com/
LinkedIn - https://www.linkedin.com/in/amandalucey/
Instagram - https://www.instagram.com/amanda.r.lucey/
Download The Free Outbound Sales Playbook:
- Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram
About PEMA.io:
- PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover
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