Martin Alejandro Landreau, CFO, ULMA Form Works Inc.

In this episode of The Think Factory’s Workplace Podcast, host Alka Bahal speaks with Martin Alejandro Landreau, CFO of ULMA Form Works—a global company with a presence in more than 25 countries. With 14 years in hospitality and leadership roles in finance and operations across Argentina, Brazil, Spain, and the U.S., Martin shares how cultural diversity and customer-focused experience shaped his leadership style. He emphasizes empathy, adaptability, and the value of building teams where people feel empowered to disagree, challenge ideas, and offer different perspectives.

Martin also reflects on guiding ULMA through transformation—centralizing finance operations, adapting to hybrid work, and embracing digital tools without losing the human element. His insights reveal why attitude can matter more than technical skill, and how transparency, trust, and open dialogue help leaders and organizations thrive in an ever-changing global workplace.