Today on the show, we’ve got a negotiation powerhouse - someone who’s changing the way the world thinks about influence, trust, and dealmaking.
He has more than 30 years experience in international management, negotiation, and communication. He’s advised governments, Fortune 500 companies, and global brands like LEGO, Johnson & Johnson, and Rolls-Royce.
He’s the mind behind the SMARTnership model, a bestselling author of over 27 books! A true global thought leader when it comes to negotiation strategy and behavioral economics.
His new book, The SMART Negotiator, dives deep into the future of negotiation, where trust, transparency, and yes, even AI, are reshaping how we win deals.
This isn’t just theory. In this episode I dig into the psychology, the tactics, and the breakthroughs in his latest work. Introducing Keld Jensen. How can AI help you be more prepared, confident and open?
Negotiation is important for success in life. It helps us create value. Keld goes through the tool box on how to negotiate properly. He goes through the data, where trust is high - negotiators managed to create 34% more value than negotiations where trust is low.
Negoeconomics is an award winning mathematical model Keld created that shows up to 42% of the value in a negotiation usually disappears. AI can support us on a lot of this.
Does your organisation have a negotiation strategy? Is your organization blending AI with negotiation? If not, it might be time to get involved. How do you enhance trust with AI? We go through this and more key strategies.
Listen now and don't get left behind....
Follow Keld
Pre-Order here https://keldjensen.com/smart-negotiator/
Website: https://keldjensen.com/
Connect https://www.linkedin.com/in/keldjensen/
#trust #collaboration #negotiation #ai
Follow Tim
Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.
NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ
Free Sales Resources here https://www.thefirstdominobook.com/
Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu
Tims YouTube https://www.youtube.com/@TimCastle
Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator
Tim's Website https://www.timjscastle.com/
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