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January 2, 2024 44 mins

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Jenny Hoyos dreamed of making viral videos since she first started creating content at 8 years old. Now 18, she’s living that dream as a content creator whose YouTube shorts are some of the hottest trending now. She unveils her strategy for how to create viral YouTube shorts to generate buzz for any business in this interview. 

Jenny’s channel, JennyHoyosLOL, has more than 1.75 million subscribers and over 1 billion views since she started it in 2021. Her videos share practical advice related to finances and life hacks that help people do more with their money - a hugely popular topic, based on the following she’s built sharing her advice. 

Along with her YouTube channel, Jenny has a sizable following on Instagram and TikTok. She’s also monetized her social media channels with an online store and sponsorships, turning her content creation into her full-time business. In this episode, she’ll explain what makes videos go viral, how she’s grown such a massive following, and her advice for entrepreneurs who want to make better use of YouTube shorts to grow their business. 

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