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March 28, 2024 50 mins
Summary In this episode, we look at the latest trends in experience management with a focus on Qualtrics' new solution, "Discover." Benjamin Granger, Chief Workplace Psychologist, shares insights on Qualtrics' pivotal role and the significance of employee listening. We talk with him to understand the Use Case behind Discover, who should consider purchasing the solution and what is the business case they should be making to their C-Suite. Discover's approach combines surveys and social listening, revolutionizing how organizations comprehend employee experiences. Takeaways: Qualtrics' evolution into an experience management company is exemplified by Discover, a pivotal product in their toolkit. Discover's integration of surveys and social listening offers a holistic view of employee experiences. Open-ended text analysis yields valuable insights into sentiment and intention, enhancing understanding of employee experiences. Prioritizing transparency and consent is essential in employee listening initiatives, with clear communication of the benefits to employees. Combining shorter pulse surveys with diverse listening methods can mitigate survey exhaustion, while providing value to respondents combat survey fatigue. Chapters: 00:00 Introduction to Qualtrics and Discover 03:02 Evolution of Qualtrics and Experience Management 05:01 Overview of Discover and its Acquisition 06:24 Difference between Surveys and Social Listening 07:48 Combining Surveys and Social Listening for Employee Experience 09:43 Dealing with Conflicting Data 13:04 Understanding the Value of Open-Ended Text 15:10 Transparency and Consent in Employee Listening 21:12 Employee Comfort with Open-Ended Comment Analysis 22:15 Differentiating Monitoring and Listening 23:05 Survey Exhaustion, Pulse Surveys, and Anonymous Surveys 23:20 Survey Fatigue and Value 24:18 Open Dialogue and Employee-Driven Listening 25:14 Connecting the Dots for Employees 26:20 Data Dashboards and Actionable Insights 27:14 Segmentation and Targeted Actions 28:24 Prescriptive Analytics and AI Recommendations 29:18 Tying Data Dashboards to Action 30:12 Listening to Candidates and the Hiring Process 31:17 Listening to Alumni and Continuous Improvement 32:12 The Impact of Employee Listening on Hiring 33:07 The Range of Listening Tools 34:14 The Context of Survey Responses 35:17 Turning Data into Actionable Insights 36:18 Different Listening Channels 37:16 Listening to Work Channels and External Sources 38:26 The Impact of Mood on Survey Responses 39:27 Relational Listening and Transactional Listening 41:26 Finding Meaning and Value in Work 44:43 Work as a Currency Exchange Learn more about your ad choices. Visit megaphone.fm/adchoices
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