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July 29, 2023 18 mins

Ready to supercharge your recruitment efforts? Discover how to attract passive job seekers with the power of social media advertising in our compelling conversation with Sam Beiler, the co-founder and CEO of Boostpoint. Sam gives us a tour of Boostpoint's evolution, from a social media advertising tool to a light CRM and text messaging platform. We also delve into their recently launched generative AI tool, a game-changer for creating engaging content at scale.

We're also lifting the lid on the strategies Boostpoint uses to reel in passive job seekers on popular social media platforms. Sam walks us through the key metrics, visibility, and content needed to drive recruitment marketing success, offering a unique insight into the platforms that provide the best ROI. Plus, we're giving you a sneak peek into budgeting strategies for social media ads, simplifying the process with Boostpoint's historical data. This episode is a must-listen for anyone looking to take their employer branding efforts to the next level.

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