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July 11, 2025 32 mins
In this episode of The Vacation Rental Show, host Lynell Gordon sits down with Mark Lumpkin, Sales Director at STR Cribs, to explore how strategic property improvements and quality amenities drive success in today's competitive vacation rental market. With over a decade in the industry as a licensed general contractor, Mark reveals his "heads and beds" strategy for maximizing revenue through legal space conversions, why investing in quality amenities saves money long-term, and how themed properties eliminate competition by creating unique guest experiences. From transforming garages into profitable bedrooms to building Dallas Cowboys-themed retreats with original stadium seating, Mark demonstrates that understanding your guest avatar and focusing on exceptional properties, rather than managing hundreds of mediocre ones, is what separates successful STR investors from those experiencing declining revenues. This episode is sponsored by Bluetent.
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