I would like to introduce you to my Business Coach for 2024, Kenda Laney. We talk about the 4 buyer types and how understanding these can boost marketing and sales outcomes.
The 4 buyer types are: Driver, Analytical, Expressive, and Amiable. Each has unique characteristics and behaviors that influence their buying decisions.
We tied these buyer types to real-world examples in the wedding industry, explaining how understanding these varying customer profiles can help businesses tailor their marketing and sales approaches for improved results.
We stressed the importance of content creation that speaks to all types of buyers and guides them through the buying process. All of this contributes to a smoother sales process and stronger client relationships.
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EPISODE SHOW NOTES BLOG: https://brandeegaar.com/4-types-of-buyers-with-kenda-laney/
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JOIN THE WEDDING PRO CEO ACCELERATOR!!!
Transform From Overwhelmed Business Owner to Confident CEO:
https://www.brandeegaar.com/accelerator
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Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!
SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd
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