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May 1, 2024 92 mins
A Master Distiller Who's Earned His Stripes

Brian Sprance is New Riff's new master distiller! Aside from some good-natured ribbing from his colleagues, though, you would never know it. 

New Riff named Brian Master Distiller after getting the blessing from Ebersold and co-founders Ken Lewis and Jay Erisman. Ten years after he started, he is now at the top. 

Brian has been with New Riff since before they started producing, joining in 2013 during the final phase of installation. He's been mentored by some of the best in the industry, including Larry Ebersold of Seagram's/LDI/MGP. His story is exactly what you want in a master distiller - start at the bottom, learn every nook and cranny of the distillery, go through the expansions and changes, ultimately learning the ropes on the job at a single place. 

His title is a recognition of the work he's put in - remember, this is a guy who ended up at a distillery because he had a non-compete that blocked him from joining a brewery, and had never distilled before. We as consumers are fortunate that we don't have to wait to taste his mark on the product - it's been there all along. 

Whether it's playing with different grains, different malting levels, using peated casks, or sharing those whiskies with legends of the industry (Jim McEwan and John Glaser, anyone?), Brian knows how the New Riff plant will react. He shares his story, how he's grown, and - in my favorite question of the interview - whether he would accept the title of Master Distiller if he joined another distillery. 

Thanks everyone for listening, and thank you to Brian for entering the Whiskey Ring!

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