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September 1, 2022 13 mins

The other day, I was reading the New York Times nonfiction bestseller list and noticed something particular. What was it? It was that the top 5 books on the list all had one thing in common: their title was one word only. Of course, that fact does bear significance: it means these words are very strong and capable of drawing the audience in. In this episode, we look at these book titles and how powerful a single word can be.

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