The upcoming election in the United States is the most important of our lifetimes. I thought it would be interesting to have a conversation on this topic, but through a slightly different lens than you might be used to in these polarizing times, and I hope this conversation is thoughtful in that respect.
My guest today is back for her third time on the show. She’s dedicated the last 20 years of her career studying, building and reinventing brands. Her work as an executive brand strategist gives her a unique perspective on the language used to describe an experience and the behavior that follows. And It’s inspired her latest project, Rebranding America: A new show premiering this week on YouTube—that explores question, “Who would America be if it actually became who it said it was?”
Please enjoy my conversation with Krysta Masciale.
Follow Krysta on Instagram @krystamasciale
Rebranding America:
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Below are some additional resources to educate friends, family, and acquaintances. You can also learn more about how you can volunteer to be a poll worker, or make phone calls or send texts on behalf of your local representatives, senate, or presidential candidate.
vote.org - You can register to vote, check your registration status, find your polling place, check for mail-in voting deadlines in your state, and so much more.
VoteSaveAmerica.com - Another great resource where you can learn more about all the candidates—you can even adopt a swing state, and work to educate voters in these states on how to make an informed decision, and help them get to the polls on Election Day. All from the comfort of your home.
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