Special Edition Round Table Discussion 2024 Review! Part 2:

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📢I talk🎙️with Julie Milroy, Erica Duecy, Caitlyn LuBell and Katharine Jerkens about the Beverage Industry Recap of 2024 in Part 2! We discuss 2024 Surprises and Outlook for 2025 in Part 2.  👏🍷 🎇 🎉 ✨ 👏 🥂  😁

📽️ Watch on YouTube! 🎞️ https://youtu.be/UmlhEfTYOTU

Beer Distribution is Evolving

1. Beer Distributors moving into Wine, Spirits, RTD's & Sake Sales
2. Younger Consumers the base doesn't matter: Liquor, Malt, Wine
3. Moved past the Post Base world in 2024
   • Consumers are not beer, wine or liquor drinker (RTD's) drove that
4. RTD's Taking share from beer, #1 RTD is Gallo's High Noon
5. Sake - It is closer to beer than wine as it's brewed. 
6. Beer & RTD worlds continue to merge

Surprises of 2024

1. Companies Hiring Managers need to be open-minded and innovative about hiring
   • They say the #1 most important thing is people but have no hiring process
2. Marketing Opportunity for High Net-Worth Women
3. Wine RTD's Growing into 2030
4. How surprised we were no real forecasting in 2024 or into 2025
5. Alcohol companies haven't hit the mark in advertising to women
6. E-commerce only just a few years before COVID-19, and lots of growth
7. Compliance rules to know on DTC is challenging still figuring it out
8. Getting companies and brands into the Digital Game
9. 30% of the Marketing Budget should be on digital
10. Quick rise in CBD and THC's

Summary 

We discussed a shift towards alternative distribution models, particularly the growing influence of ready-to-drink (RTD) products. We emphasized the need for realistic expectations and strategic planning in order to succeed in a competitive market. 

We also discuss the importance of hiring practices, the potential of targeting high-net-worth women, and the necessity of digital transformation in the industry. 

We emphasize the need for experiential marketing to engage consumers and the surprising insights gained from their experiences in the field. The conversation explores the evolving landscape of the beverage industry, focusing on emerging trends in e-commerce, the rise of non-alcoholic and functional beverages, and the impact of economic challenges. 

In 2025, we emphasize the importance of health and wellness in consumer choices and the need for brands to adapt to changing market dynamics. Additionally, we highlight the empowerment of women in the industry and the collaborative efforts to support each other in navigating these changes.

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