Bringing the Physical and Digital Worlds Together with iHeartMedia

How does a traditional media giant like iHeartMedia leverage the metaverse to make meaningful connections with its audience? We talk to Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia, about how its new virtual entertainment venue, iHeartLand, provides an immersive, always-on community for families, gamers, entertainers and advertisers.

Episode Highlights:

1:07 - Background on the need for Brian’s role at iHeartMedia
2:50 - More about Brian’s professional background in news and digital
4:54 - What is iHeartMedia’s iHeartLand?
9:26 - How do you assess the connections you’re creating in iHeartLand?12:09 - iHeartLand is a permanent location and what that means
13:40 - What were you surprised by when iHeart launched iHeartLand?
14:52 - What can other companies learn from your experience with iHeartLand?
16:42 - Brian’s perspective on metaverse skeptics
19:23 - Did science fiction and Dungeon and Dragons birth the metaverse?
20:05 - Why iHeartLand was a natural progression for the brand
21:51 - How you use data in terms of monetization and advertising
27:28 - What does “being digital” mean to you?