In E68, co-hosts Mike Boland and Charles Laughlin talk about how AI may disrupt yet another career ambition – becoming a professional influencer.
The analysts cite data showing that about half of GenZ’s say they would enjoy a career sunning poolside for brand deals. They then pierce this bubble by citing brands' likely temptation to build their own influencers with AI tools like Sora and Midjourney.
While this trend may not bode well for aspiring young influencers, the analysts agreed that some flavors of influencer marketing may enjoy at least some AI immunity. This includes the emerging category of local influencers, exemplified by companies like Hummingbirds.
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