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September 16, 2021 20 mins

Our conversation included topics such as: 

  • China hosting CIFTIS as an in-person event is a demonstration of their confidence in their control of the pandemic and can be used to encourage the recovery of the conference and exhibition industry. 3:54
  • With digital future as one of the themes of CIFTIS this year, Robin shares how the WTCA is introducing an AI-powered corporate matchmaking platform for orchestrating and coordinating virtual events. 6:38
  • China may soon become the largest economy in the world, but still has room for growth and opportunity within the service trade industry. 9:42
  • Robin discusses fostering intercultural understanding and the impact of intercultural relationships on small and medium enterprises. 11:55
  • The COVID-19 pandemic and the current challenges with the global trade infrastructure have highlighted the issue of globalization, presenting China with the opportunity to play a large role in the stability of the economy of the world. 16:43

For the full China Plus News article, click here.

Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.

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