Business Financial Expertise | Heather Zeitzwolfe

Do you want to understand the financial side of your business and build a successful business? Heather Zeitzwolfe is a successful business owner, a Certified Public Accountant, and a Financial Coach who shares her tips on the steps to take and avoid to build a profitable business.

Heather Zeitzwolfe is the founder of Zeitzwolfe Accounting and the Get Radical with Your Business podcast. She’s a creative, empathetic “nerd” who enjoys numbers and helps her clients understand their finances so that they can make empowered decisions in their businesses. Her approach is non-judgmental and shame-free. In this episode, Heather describes how she brings uniqueness into her accounting business and shares some tips for building a successful business.

Listen in to learn the importance of strategic planning, niching down, and authentic social media marketing for a successful business. You will also learn the importance of strategic networking to ensure you get a return on investment (monetary or non-monetary) from it.

Key Takeaways:

·         The importance of networking and creating human connections in your marketing efforts

·         The importance of niching down your business and allowing your people to find you

·         Why you should have a business account, track everything, and have a safety net

·         How to be clear with your offer, plan your business, and understand your cash flow