Is freight brokering really passive income? (Spoiler alert: Absolutely not.)
In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Shimmi Munson, Business Development at Strategic Transport Inc. (STI), LinkedIn freight personality, and unapologetic logistics nerd. With 15 years in the game, Shimmi gets real about what it means to build lasting relationships with both carriers and customers, and why being a true advocate for both isn’t optional—it’s essential.
From calling out the myth of sky-high broker margins to decoding LTL tariff negotiations and why “not all tariffs are created equal,” Shimmi brings her signature humor and sharp insight to the mic. She also unpacks what’s behind her viral social posts, her love for Ja Rule at the stand-up desk, and her freight-industry giveaways that are all about lifting others up.
Plus, a sneak peek at what cooking for the Broker Carrier Summit and her candid take on staying joyful in a chaotic industry.
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