Greenwashing - the marketing practice increasingly used by political leaders.

This episode we talk about greenwashing, the practice of presenting a product in a way that makes it seem to consumers as if it is environmentally friendly, when in fact it is not.

Greenwashing is most often thought of in terms of marketing a product. In a time when political discourse is increasingly branded and marketed, however, and when the action required to address environmental problems is increasingly at odds with what politicians seem willing or able to do, greenwashing is becoming a concern in the political sphere, too.

From the never-ending string of promises to address climate change (almost all broken) to  climate emergency declarations made and then nothing done, politicians, it seems, are telling  people what they want to hear in order to get support, but delivering a very different product.

So, why aren't they following through and why do we keep voting for them? We discuss that are more.

As always, you can support us, and the show, at simcoecountygreenbelt.ca. Click through to the episode page for links and resources, including a photo essay of our field trip with Master Naturalist Bob Bowles.

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