In today's episode, we're diving into the fascinating world of Generation Alpha, born from 2010 onwards.Â
Gen Alpha is the first generation to be born entirely in the 21st century, and they've grown up with tech in their tiny hands. We're talking smartphones, tablets, and an innate understanding of all things digital. But what makes them unique, and why should you care as a senior photographer or marketer?
Well, Gen Alpha is a diverse bunch, with a global perspective thanks to the internet. They're environmentally conscious, tech-savvy from birth, and they've got a thing for authenticity. But here's the kicker – they're creators and influencers in the making, often influenced by their peers, known as kidfluencers.
In this episode, we'll share strategies to connect with Gen Alpha on social media and beyond. Think visual storytelling, short-form videos, and interactive challenges. We've got the lowdown on trends, stats, and how they influence family decisions.
So, join me on this journey as we explore Generation Alpha, the future movers and shakers. If you're ready to adapt, engage, and thrive in the digital realm, let's get started!
RESOURCES MENTIONED:
The Creative Team Method
Repurpose
Deb Mitzel Creative (17 Hats Expert)
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