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January 31, 2018 48 min
How can you ensure sales conversions through your website? As website optimization expert Chris Dayley states, “not all site traffic is equal.” Drawing on his experience in A/B testing and selling SEO to companies, Chris provides guidance that will help you to improve the engagement of prospective customers who visit your site. He identifies four key metrics that are critical for businesses to capture in order for their strategies to be driven by the consumer. Chris talks about two types of tests and testing tools that enable his clients to focus their resources in the areas that matter most to their clients, and by extension, to their company’s bottom line. He offers listeners free access to an A/B testing starter guide. Since consumer preferences and behaviors can be difficult to anticipate, gain a more definitive understanding of how you can influence purchase decisions.
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