14: How to Turn Content Into Leads, with Nathan Payne

Nathan Payne, a real estate investor, shares his journey and insights on generating leads through content creation.

He emphasizes the importance of providing value and being authentic in order to stand out on social media.

Nathan discusses the impact of quality over quantity and the need for engaging hooks in content. He also highlights the value of showcasing real-life experiences and unpredictable moments to captivate audiences.

Overall, Nathan's advice centers around being yourself, having fun, and showing rather than just telling.

Chapters

• 0:00:00 Introduction to Nathan Payne and his real estate business
• 0:00:25 Nathan shares how he made his first $10K in real estate
• 0:01:06 Nathan discusses when he started creating content on social media
• 0:02:06 The profitability of posting on social media depends on the product

• 0:02:38 Measuring the effectiveness of content through engagement
• 0:03:36 The importance of testing and adapting content strategies
• 0:05:13 Providing value through educational or entertaining content
• 0:06:08 The concept of "edutainment" in content creation
• 0:06:28 Nathan's example of sharing a real and funny moment on social media
• 0:07:34 Tips for creating content on a budget, including trade-offs
• 0:08:08 Discussing the use of tripods and edits in content creation
• 0:09:10 Importance of making edits to engage viewers
• 0:09:19 Impact of TikTok and short-form content on attention spans
• 0:09:45 Using AI to brainstorm ideas for creating a good hook

• 0:10:51 Emphasizing the need to be authentic and energetic on social media
• 0:11:02 Importance of creating a large volume of content to improve
• 0:11:54 Transitioning from posting regularly to focusing on quality content
• 0:13:03 Balancing consistency and quality in content creation
• 0:14:21 Quality over quantity in content production
• 0:15:39 Standing out by showing and educating instead of just talking
• 0:16:10 Setting oneself apart by showing and not just talking
• 0:16:47 People resonate with those who have fun and enjoy their work
• 0:18:09 Showing real results and actions is more engaging than just talking
• 0:18:37 Unpredictable and real content is more entertaining and engaging
• 0:19:38 People want to be entertained or feel strong emotions

Connect with Nathan Payne

Nathan's YouTube Channel

Nathan's Facebook Group

CONNECT WITH SKYLAR

Skylar's Instagram

Free Call with Skylar