Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications.
Then nothing happens.
So they rewrite the ad, add more platforms, spend more money. Still nothing.
They're advertising without marketing. And advertising without marketing is just shouting into a void where nobody's listening.
In this episode Employer Brand Marketing Specialist, Julie South walks through why posting job ads - no matter how well written - isn't employer brand marketing, and why most clinics are stuck in a false choice that keeps them starting from zero every single time they recruit.
Most clinics bounce between two options their entire existence: ON (actively advertising, spending money across multiple platforms) or OFF (fully staffed, spending nothing on recruitment). Sadly, they don't see a third option.
But there is one.
Tune in - you'll get a simple yes/no question this week that instantly tells you whether you're doing marketing or just advertising.
This is Episode 3 in our Employer Brand Marketing 101 series.
If you've been stuck in the on/off start/stop pattern for years and don't know how to break it, email Julie directly at julie@vetclinicjobs.com.
Next week: what the on/off start/stop pattern is actually costing you - far more than just subscription fees.
Julie South is a Vet Clinic Employer Brand Marketing specialist.
Links mentioned in episode:
Struggling to get results from your job advertisements? The VetClinicJobs platform is the place to post your next job vacancy - get in touch with Lizzie at VetClinicJobs
Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.
The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs
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