Why Your Job Ads Aren't Getting Applications (And What Actually Works) - Veterinary Voices ep.236
Your job ad has been up for months and you still see zero suitable applications.
Here's the harsh reality: we're in a global veterinary professional shortage with more jobs than jobseekers.
Some clinics are getting great applications while others get crickets.
Most clinics are still advertising like it's 2010—writing job ads that focus entirely on what they need from employees, not what employees want from them.
They list requirements like shopping lists: "Must have 3 years experience, must work weekends, must be comfortable with surgery"—but nothing about why their clinic is special or what makes working there genuinely rewarding.
In this Episode Julie Covers :
- The three-strategy framework that actually works in shortage markets to get veterinary professionals to notice, read and apply to your ads
- Why leading with "we need a veterinarian who can..." kills applications and the flip technique that transforms employer-focused ads into jobseeker magnets
- Why clinical competence is now assumed and what veterinary professionals are actually choosing based on instead
- How traditional job boards force you into templates that strip away your clinic's personality (and why clinic showcasing is just as important as job posting)
- The fatal mistake of treating job ads like shopping lists when you should be competing on the whole employment experience
This week's actionable takeaway: Count how many sentences in your current job ad focus on what you need versus what the jobseeker gets—if it's weighted towards your needs, flip it.
Essential listening for veterinary practice owners who want to attract applications instead of hoping for them.
Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.
LINKS MENTIONED IN THIS EPISODE:
Email Lizzie
Email Tania
Job Advertisement Market Intelligence Report - Australia New Zealand
Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.
The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs
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