In this episode I chat with Alex (CMO) and Andrew (CPO) of Sticker Pack about how they’re turning something as simple as a sticker on Telegram into a Web3‑community powerhouse. We trace their journeys back to early crypto days, uncover how they saw the gaps in traditional NFTs, and why they believe Telegram’s built‑in ecosystem offers a unique route for mass adoption. The podcast dives into what drives Sticker Pack’s growth, how they secure IP rights, how they onboard creators and users, and what’s next for them in the next 12 months. Whether you’re a creator, collector, or just curious about where Web2 meets Web3, you’ll find plenty of practical insight here.
Key Learnings
[00:00:30] Alex shares how he got into crypto in 2012‑13, left during the cold years, then returned when Telegram and TON showed potential.
[00:02:00] Andrew describes his parallel journey: IT consulting, dabbling in crypto, and eventually co‑founding Sticker Pack to build something new in the Telegram/TON ecosystem.
[00:04:00] They identify a key problem with traditional NFTs: yes you own something, but it often sits unseen and un‑validated in your wallet.
[00:05:30] Sticker Pack aims to give “flexible ownership”: visible, usable assets inside Telegram (stickers, status, anonymous numbers) that let you show you own something.
[00:11:00] Traction: ~172 sticker packs launched with ~40 collections; total sales around US$11‑12 million; some rare stickers traded for thousands of dollars.
[00:13:00] Business model: IP owners partner with Sticker Pack; Sticker Pack takes a revenue share + contract fees; secondary royalties also built‑in.
[00:15:30] Primary customer: The community/user first, then IP/partners. Building belonging, utility, gated chats, and community meet‑ups matter more than just launches.
[00:17:00] IP rights: They only launch sticker packs after verifying the IP owner or decision‑maker. If they can’t verify it, they won’t proceed.
[00:19:00] Undiscovered market: Alumni associations, tight‑knit communities (like universities) are strong opportunities — people already buy merch etc for identity.
[00:20:00] Telegram features many don’t know: Gifts and anonymous numbers (NFT‑numbers) within Telegram are becoming real status and utility items. Andrew highlights a use‑case: owning an NFT number means you can log into Telegram independent of your mobile SIM.
[00:24:30] Onboarding web2 users: Though user base is large, the uptake of Web3 features is still low; but Sticker Pack and Telegram are trying to make things “normie‑friendly”.
[00:26:00] Product vision for next 12 months: A self‑service portal so any artist can launch their own sticker pack; community votes determine which packs get featured. Equal opportunity for creators worldwide.
[00:29:30] Their ask: Looking for strong IP partnerships + builders who want utility around stickers. They emphasise that this ecosystem is collaborative.
[00:30:20] Future of Telegram/TON over next year: More utilities, easier fiat payments, simplified onboarding of non‑crypto users — more mass adoption features.
[00:31:40] Magic‑wand question: Alex would mandate banks to use stablecoins and governments to stop treating crypto as enemy; Andrew emphasised user safety and trustworthy onboarding for non‑deep‑tech users.
Disclaimer
Nothing mentioned in this podcast is investment advice and please do your own research.
Connecthttps://t.me/sticker_bot
https://t.me/sticker_community
https://x.com/stickers_tg
Alex:
https://x.com/alexcrypto_buzz
https://t.me/coinfessional_booth
Andrew:
https://t.me/andrew_is_thinking
Dune dashboard
https://dune.com/telegram/stickers
A tool to analyse sticker performance
https://stickers.tools/
It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.
Be a guest on the podcast or contact us - https://www.web3pod.xyz/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com