Do you know when it’s time to do things yourself, and when you should hand them off? Are you so busy that you can’t spare the hours to learn a new skill—or are you in a spot where investing that time could pay off for years to come? In this episode, I talk with Mark Chapman about the art of knowing when to DIY your online advertising—and when to trust an expert. We ask: How do you balance your time and money to get the results you want? What are the clues that a task is better left to a pro? And how does learning new skills in advertising actually improve every part of your marketing?
Listen to this new episode for practical decision-making tips on when to do it yourself, when to delegate, and how to get the most value—and results—from your advertising efforts.
About Mark:
Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.
We spoke on the episode about The I Do Society's new DIY Advertising Kits, and the special discount for my listeners. It’s like having an advertising expert in your back pocket — with step-by-step guidance for you to plan, build and succeed with paid ads.
And you can get $100 off any kit with my code. Go to https://theidosociety.com/ad-kits/?via=alan and use Coupon Code - ALAN - to save $100
You’ll save thousands and skip months of trial and error this engagement season.
For more information about Mark and his done-for-you services, visit: http://theidosociety.com/
Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference).
Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!
Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
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©2025 Wedding Business Solutions LLC & AlanBerg.com
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