Bold Moves in Music Branding with Girlilla Marketing CEO Jennie Smythe

In this episode of Well Coached, Chris Weinberg sits down with Jennie Smythe, Founder and CEO of Girlilla Marketing, to explore the mindset and leadership strategies that have allowed her to build a dynamic career at the intersection of marketing, music, and media. Jennie speaks candidly about how values like boundaries, curiosity, and trust have shaped her personal leadership style—and why your career can evolve as often as you do. Packed with wisdom, humor, and hard-won perspective, this episode is a must-listen for anyone navigating growth in a creative or people-focused industry. What You’ll Learn in This Episode: Why boundaries are essential to long-term leadership success How Jennie built a company culture rooted in trust and autonomy The value of evolving your brand and role over time How to lead with curiosity and confidence—even when the road isn’t clear Learn more about your ad choices. Visit megaphone.fm/adchoices